The lawn care and landscaping industry is a seasonal business. Each season brings about a change in the environment which effects what services you can or can’t offer. In the winter months, customers will also be looking to spend their money for holiday gifts. So with all this going on, how can you make sales with all of this working against you?
Here are 4 simple steps you can follow to drum up new work and sales.
1. Go through your customer list and contact inactive customers. See if they need any end of the year yard or home handyman services to prep up their house for the holidays.
2. Create a lawn care package special. For example, offer your current clients a discount if they resign up for lawn care service next year and pay you in advance. Maybe offer them a 5% or 10% prepay discount.
3. Repackage your services or products to make them more attractive during the holiday season. What if you sold a gift package that included a toy snow plow truck with a gift card attached that said Free snow removal for the winter. Or something similar for lawn care service for the following year. Wouldn’t that make for a great gift for someone’s relative? What if it weren’t just a toy snow plow truck but a collectible keep sake Christmas Ornament?
It would be a great visualization of what service they would be receiving throughout the winter months.
4. Experiment with new services. If you haven’t offered holiday light decoration services why not consider that?
If you do decide to offer such gift cards, make sure you promote it. Send out flyers to your current customer base and hand them out in your community. Wouldn’t such a present make a great gift? Show someone special you really care with free snow removal all winter long.
Keep these ideas in mind when you are trying to drum up business in the slow season. Also join in on this discussion at the Gopher Lawn Care Business Forum for more ideas.