As a lawn care business owner, there are many hats you need to wear. One that seems to cause a lot of difficulty is marketing or more specifically website search engine optimization. With that in mind, how important is the website domain name you choose for your business? Does it play a big role in improving your lawn care business website search engine rankings? Let’s check out this discussion on the Gopher Lawn Care Business Forum to learn more.
One lawn care business owner wrote “I think a lawn care business website domain name that is really easy to remember is critical as people driving by your signs or truck will remember something short, catchy and easy. It also makes it easier to remember the website. This goes for telephone number selection as well, which you can request. Like anything, keep it simple.”
A second lawn care business owner said “from a technical stand point Google seems to give little weight to the domain name, but MSN does. Although MSN receives less traffic, it’s demographics are older people who don’t use Firefox and Google, and women.
Say for instance your lawn care company is ‘Bob’s landscaping’, don’t use that as your domain. Nobody’s searching that term. Rather use YourTownLawnCare.com (which would include the town name where you live.)
If that’s already taken, try Your-Town-Lawn-Care.com, or net.
How do I know? I have experimented with search engine optimization for years and have gotten a dozen of domains either #1 on Google or on the 1st page.
In my opinion (and that’s all it is) your ‘attention grabbing headline’ should be saved for your title tag (the words that come up in blue on the search engine result page) and description tag.
For instance, how many searches have you done where one of the titles (blue letters) in the Search Engine Result Page’s said ‘Home’ or simply ‘Lawn Care’?
Even worse, I have seen other lawn care business owners have website titles that said ‘News.’ News? Who’s going to be searching for news about your business? The links I saw for this site cover the 1st page. Such sites will never rank anywhere near descent until the links and content match the tags.
I suggest using the out-dated algorithm of MSN to your advantage for their search engine placement in having the URL match the main keyword. Why not get the listing with MSN while you battle it out on Google? And place your keywords in the beginning of your title for Google, and your ‘headline grabber’ behind it, like this:
‘Lawn care in Your Town Oklahoma? Enjoy your weekends! We will do the hard stuff’ or ‘download your online 10% off coupon.’ Whatever your testing show something that ’sells the click’. It doesn’t do you any good to be on the 1st page if you don’t entice or interest customers to click your link.
There are no ‘Internet Secrets Revealed!’ or ‘Push Button Google Riches!’ but there are definable, calculated, step-by-step approaches to letting the search engines know what your site is about, giving them what they want, and getting them to rank you higher.
Once you know that, it’s just a matter of feeding their search engine spiders with good content. I type with one finger and look at the keyboard while I do it. So if I can do it, anybody can.”
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