I have been looking for this book for quite some time. I must have stopped looking for a while because when I went online to see if was out, it was! Lucky me and lucky us!
Joe and Ben really did amazing stuff in their lifetime thus far and something I just read seemed to resonate with a lot of what the forum members seem to ponder.
How do you go fulltime in your business endeavors when you are still working at another job? How do you make that break and jump into your passion?
In the book, Joe talks about a lesson he learned in history. When the Spanish conquistador Hernan Cortez, landed on the coast of Mexico, he and his men were vastly outnumbered by warriors of the Aztec kingdom. In order for him to get his men to focus and fight like ####, he had his ships burnt to the ground so there was no escape.
At a time in Joe’s life, he was just releasing his new magazine and was still working at a restaurant. His boss offered him a better paying manager job at a more distant restaurant, but Joe thought to himself, “I would be a magazine man or I would be nothing” and he quit his job to focus solely on his magazine.
He went on to say “Pay Attention, you with big dreams and ambition. Hedging your bets, keeping a fallback position, might be smart for a little while, but then it holds you back. Pretty soon you’ve got to commit so there’s no way to go but forward. You’ve got to burn your ships.”
Great advice from a great man.
What do you think of Joe and his advice?
In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved. The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe’s boyhood dreams. The little muscle magazine Joe started, working at his family’s dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world. The Weider brothers are heroes to bodybuilders and fans all over the world.