Archive for the 'Word Of Mouth' Category

Not every lawn care marketing idea is a good one.

If you spend a little time being creative, you can come up with a lot of lawn care marketing ideas that really stand out. After you create a list of ideas, go through them with a friend and see which ones sound like they could work well and which ones would just be a waste [...]

Twelve lawn care business rules to live by.

It can be difficult to create rules or guidelines your lawn care business should follow. Sometimes you just don’t have a single moment to sit down, take a break, and reflect on lessons learned that past day, past month, or past year. Here in this discussion from the Gopher Lawn Care Business Forum, one entrepreneur [...]

Can’t seem to bring in any new lawn care customers, help!

The first year of starting your lawn care business can be very frustrating, with the biggest frustration likely being the difficulty of adding new customers. As we will see in this discussion from the Gopher Lawn Care Business Forum, it is so very important to talk to people. The more people you talk to, the [...]

What can you do to get more lawn care clients?

There is nothing more frustrating than spending time and money on lawn care marketing and not hearing the phone ring because of it. This can happen for a lot of reasons. Are the services you are marketing in need at the moment? Are potential customers getting your marketing message? Is it too late to start [...]

So far, so good this spring lawn care season.

There are some steps you can take that will really improve your company’s ability to grow. Here is a great example of a few steps to take to improve your sales process, get more jobs, and reach out to new potential customers from a discussion on the Gopher Lawn Care Business Forum.

How to harness the power of social networking to gain new lawn care customers.

If you lack money to spend on your lawn care marketing efforts, don’t worry you are not alone. You also have a lot of methods you can utilize that don’t require money, but will require a little of your time. Here is a great discussion from the Gopher Lawn Care Business Forum on how you [...]

The power of networking to promote your lawn care business.

There are many lawn care marketing methods you can use to promote your business but none seem to give you as much bang for your buck as networking. Talking to people, letting them know what you are doing with yourself and handing out business cards is very important. In fact you can become very successful [...]

Should you start thinking about your spring lawn care marketing yet?

Each year new lawn care business owners question at the beginning of the season when is the best time for them to start their marketing. As we will see in this discussion from the Gopher Lawn Care Business Forum, there is a sweet spot you should hit but the more experienced marketers tend to do [...]

How to bid lot clearing jobs.

Making a $100 an hour with your landscaping business is possible with the proper tools. Here in this great discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who can make $100 - $150 an hour with lot clearing services. He also does a pretty good job at marketing himself while [...]

Is it too late to get into snow plowing?

There are times when situations present themselves unplanned and you have to react quickly to them. It’s great to be able to plan everything out in advance, but what if winter came and you found yourself needing more money than you had planned on. What if you were into the winter seasons by a few [...]

Charging lawn care customers more because you are tired?

There are a lot of variables that factor in to how you develop your lawn mowing prices. Gas, equipment, overhead costs, but what about charging a premium when you are called to estimate a job and you are tired and would rather not do it? But instead of just blowing the estimate off completely, what [...]

Having trouble staying busy.

It is tough to get lawn care customers when you are in your first year of operation. There are some steps you can take to speed up the process. A big step is finding a core group of customers that can create a buzz about your services and spread word of mouth advertising for you. [...]

Fresh veggies as a lawn care customer retention idea.

There are many steps you can take to improve your customer retention. A common theme we see throughout all the ideas shared on the Gopher Lawn Care Business Forum is making the customer feel appreciated by you. One of the ways a few lawn care business owners have come up with is giving home grown [...]

Lawn care marketing with coupon mailers.

A lot of money is wasted on various lawn care marketing methods that look promising at first but never seem to pay off. Those that don’t work tend to fail because they simply aren’t reaching your target audience. But what about a coupon sent to over 10,000 local home owners? Would that be worthwhile? That [...]

How a part time lawn care business owner fills his weekly schedule.

Finding lawn care customers can take up a lot of your time and money. Some business owners seem to really have a knack for striking up conversations and meeting new people where ever they are. Let’s check out a discussion, on the Gopher Lawn Care Business Forum, on how this one part time lawn care [...]

Where’s the money in the lawn care industry?

Depending how many competitors you have in your area, making serious money in the lawn care business can be tough if you simply try to go out there and stand out on price. Sometimes a better way to go about things is to offer additional services that your competitors don’t. Such upsell services can really [...]

Growing your lawn care business when you are shy.

Certain personality types really seem to do better with selling lawn care services than others, but this doesn’t mean a shy person can’t find success. In fact, they absolutely can if they work on their ability to interact and communicate with others. As we will see in this discussion from the Gopher Lawn Care Business [...]

A kind gesture can help you gain more lawn care customers.

It’s amazing how a kind gesture can help really improve your relations with a lawn care customer and with such an improvement comes a lot of positive things your way. Word of mouth advertising is born this way. From a simple seed grows good will through out your community. Consider this discussion from the Gopher [...]

How to use lawn care customer referals to improve your bottom line.

Acquiring lawn care customers can be difficult when you first get started. They can cost money to reach out too. But, if you play your cards right and harness the power of referrals, you might be amazed at the growth you see happening. Here is a great step by step discussion from the Gopher Lawn [...]

Is the pool of lawn care customers in your area technically challenged?

Lawn care customers will react differently to lawn care marketing methods based on many factors. Geographic, financial, and educational levels can play a huge role in what kind of marketing methods work better or work worse in your area. As we will see from this discussion on the Gopher Lawn Care Business Forum, you have [...]

How networking with people landed me a $12,000 lawn care account.

Things can be tough when you first get your lawn care business started because you haven’t tapped into your social network yet. You may not even know at the time, the power of utilizing your social network to promote your business. As you become more aware of what your social network can do for your [...]

Two things that can help your lawn care business succeed.

Two things led one lawn care business owner to find success and they will help you as well. These two things are networks and education. By expanding your networks and your education, you will be able to take your business to a new level.
This lawn care business owner wrote us about his experience and said [...]

How my lawn care business has grown by 100% in 3 years.

Everyone is looking for ways to grow their lawn care business and there are many ways to do it. One lawn care business owner shared with us a simple tip on how he has been able to grow his lawn care business over 100% in 3 years. His method is simple, he shows his customers [...]

Took the plunge but did I make a mistake?

There is a period of time between the moment you start and the moment you get your first customer where you question yourself and wonder if you have done the right thing. There have been many a new lawn care business owner who decided to cut their losses and run because their phone didn’t start [...]

How to improve your lawn care craigslist ad.

Coming up with a lawn care ad that works can be a very daunting task so when you see an ad that has already proven itself, it may be worthwhile to experiment with using it yourself. In this discussion from the Gopher Lawn Care Business Forum, one business owner shared with us his winning ad [...]

Should some lawn care marketing techniques be avoided?

Here are some lawn care marketing techniques that could help kick start your spring season. One lawn care business owner shared with us some of the things he is doing to attract new customers this year, on the Gopher Lawn Care Business Forum. He wrote “I am starting my lawn business this year and I [...]

New lawn care business e-books available.

I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.

Paperback version.
eBook [...]

Simple cheap steps to get lawn care customers.

To add more lawn care customers to your client list, you can spend big money and have others handle the marketing for you, or you can harness your creative energy and spend little money. Going the cheap and easy route was what this business owner decided to take and she shared with us her success [...]

Spring time brings a new bikini lawn care service.

In the past we saw a member of the Gopher Lawn Care Business Forum experiment with offering a bikini lawn care service to great success. He was able to garner huge international media attention for his gimmick. But in the end, it seemed like the idea fizzled out. Fast forward a few years later and [...]

Does your lawn care company have a signature service?

A very interesting question that came up on the Gopher Lawn Care Business Forum was does your lawn care company have a signature service? Now you may take a moment and think to yourself, what does that mean? It’s a service your company provides that it excels at and does an outstanding job with. If [...]