Archive for the 'Referrals' Category

Trying to get commercial lawn care customers for your ego?

People do strange things at times because they think certain things are ‘in’ or ‘out’. If they think something is ‘in’ or cool, they may pay more for something than they would normally pay to get what ever it is they want. This applies to cars, shoes, and even the type of customers a lawn [...]

Secrets to success with lawn care ads in newspapers.

Sometimes all it takes is fine tuning one or two elements in your lawn care marketing campaign to really hit on something big. In this success story from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who played around with his newspaper ad position and found that it pays to be in [...]

Should you hand out lawn care business cards on an employers time?

There are a lot of business etiquette lessons we just may not know about until we are exposed to them. Here is a great example of that from the Gopher Lawn Care Business Forum. Many a new landscape business owner got their start by working for another mowing company. When you are working for someone [...]

How to harness the power of social networking to gain new lawn care customers.

If you lack money to spend on your lawn care marketing efforts, don’t worry you are not alone. You also have a lot of methods you can utilize that don’t require money, but will require a little of your time. Here is a great discussion from the Gopher Lawn Care Business Forum on how you [...]

Reaching out to old friends can make new lawn care customers.

When it comes to marketing Realtors really know how to work their social networks. I have received many letters from old friends I hadn’t seen in a while that reach out to me and tell me what they are up to. Some will tell me they have become realtors and send out letters and [...]

The power of networking to promote your lawn care business.

There are many lawn care marketing methods you can use to promote your business but none seem to give you as much bang for your buck as networking. Talking to people, letting them know what you are doing with yourself and handing out business cards is very important. In fact you can become very successful [...]

Should you start thinking about your spring lawn care marketing yet?

Each year new lawn care business owners question at the beginning of the season when is the best time for them to start their marketing. As we will see in this discussion from the Gopher Lawn Care Business Forum, there is a sweet spot you should hit but the more experienced marketers tend to do [...]

How to bid lot clearing jobs.

Making a $100 an hour with your landscaping business is possible with the proper tools. Here in this great discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who can make $100 - $150 an hour with lot clearing services. He also does a pretty good job at marketing himself while [...]

Focusing on small properties brought this lawn care business good profits.

There is always time to improve your lawn care company and focus on a niche. As we will see from this discussion on the Gopher Lawn Care Business Forum, one middle aged lawn care entrepreneur turned his life around with a focused vision and a desire to improve his presentation. I hope his story inspires [...]

Think about it before you turn down a small landscape job.

A lot of time, energy, and money is spent trying to get the attention of new potential customers. To get the opportunity to present a landscape bid, however small, is a great first step towards plugging into a new persons network. Much money can be made over time from that one customer as well as [...]

Do you feel appreciated as a lawn care business owner?

Everyone wants to feel appreciated. They want to know they are doing a good job and being productive with their life. But as we will see from this discussion on the Gopher Lawn Care Business Forum, getting that feeling of being appreciated can have a lot to do with how you operate your business. Let’s [...]

Caught myself lowering my mowing prices again.

There are going to be times when you are so fixated on getting a lawn care job, for what ever reason, you will not pay attention to what your costs are when figuring the price. When this happens, you run the risk of breaking even or losing money on a job. With such low priced [...]

Overzealous lawn care customer referral plans.

It’s an fact that most new lawn care businesses owners are going to have a hard to attracting new customers for the simple reason that no one knows they are in business. This changes though, the longer you are in business. But are there shortcuts you can take to induce customers to talk about your [...]

Having trouble staying busy.

It is tough to get lawn care customers when you are in your first year of operation. There are some steps you can take to speed up the process. A big step is finding a core group of customers that can create a buzz about your services and spread word of mouth advertising for you. [...]

Fresh veggies as a lawn care customer retention idea.

There are many steps you can take to improve your customer retention. A common theme we see throughout all the ideas shared on the Gopher Lawn Care Business Forum is making the customer feel appreciated by you. One of the ways a few lawn care business owners have come up with is giving home grown [...]

Are you getting 50% of your new leads from your lawn care business website?

If you are looking for more ways to attract new lawn care customers, you need to ask yourself how effective is your current website? Or do you even have one? When you create a site for your business, it’s worth noting that if you put some effort into it’s creation, you too may find that [...]

Christmas lawn care marketing ideas.

Even though the end of the year tends to bring a slow down in the amount of work you may be performing on lawns, it doesn’t mean you should sit back and chill out until next year. This is a great time to create some new holiday lawn care marketing material to send out and [...]

Having a hard time finding fall leaf cleanup customers.

How is your fall marketing going so far? Are you keeping busy? Here is a great discussion from the Gopher Lawn Care Business Forum about one member’s desire to reach out and gain more customers. In it he shares with us what kind of leaf cleanup marketing he has been doing and the results he [...]

Lawn care marketing with coupon mailers.

A lot of money is wasted on various lawn care marketing methods that look promising at first but never seem to pay off. Those that don’t work tend to fail because they simply aren’t reaching your target audience. But what about a coupon sent to over 10,000 local home owners? Would that be worthwhile? That [...]

How a part time lawn care business owner fills his weekly schedule.

Finding lawn care customers can take up a lot of your time and money. Some business owners seem to really have a knack for striking up conversations and meeting new people where ever they are. Let’s check out a discussion, on the Gopher Lawn Care Business Forum, on how this one part time lawn care [...]

What to do when the cost to mow in a new area is lower than you are used to?

Trying to start up a lawn care business in a new area can be tough because many of the variables you are used to, may be different. The mowing season may be shorter or longer. The socio-economic level may be different than you are used to as well. So what do you do when you [...]

Should I promote free lawn mowing to get more attention?

We’ve all heard it before. Keep it simple. This applies not only to business, but to life in general. When you start thinking about complex lawn care marketing concepts, try to find a way to easily explain them in a few sentences. If you can’t do it, there is a very good chance you will [...]

Lawn care marketing at your local coffee house?

Every lawn care business owner is constantly trying to gain new customers. From a discussion on the Gopher Lawn Care Business Forum, we have found yet even more interesting and unique ways to help you reach out to new potential lawn care customers. Can you believe, some successful marketing methods even include a coffee shop? [...]

Lawn care marketing through goodwill projects.

If you have been scratching your head trying to come up with more lawn care marketing methods to reach out and gain new customers, why not consider what this lawn service business owner did. He got involved with his community and offered some free lawn care to local residents in need and because of this, [...]

3 weeks and no new lawn care customers! Why?

Are you struggling with your lawn care marketing? Do you feel that all your energy put into your marketing is just being wasted? The reason why may be in the methods you are choosing to reach out to new customers. Marketing methods tend to work better when they are focused and personalized as we will [...]

Best lawn care marketing methods when you are starting out.

Which lawn care marketing method will work best for a new start up mowing business? More than likely it is going to be one that requires less money and more time. When you get started, you tend to have more time than money so harnessing that time seems to be the key to finding success [...]

Lawn care marketing method, referral = free mowing?

There are all sorts of lawn care marketing methods you can use to attract new lawn care customers, but what about having a lawn care customer referral program? Where you offer something to motivate your current customer into getting you more customers? That’s what this business owner was wondering when he asked for ideas on [...]

Lawn care flyer and business card marketing tips.

With every lawn care marketing method you use, there are going to be variables that when tweaked can make the difference between them being effective or not. There will also be signs that can point to reasons why certain methods turn out to be ineffective. Here is a great discussion from the Gopher Lawn Care [...]

A kind gesture can help you gain more lawn care customers.

It’s amazing how a kind gesture can help really improve your relations with a lawn care customer and with such an improvement comes a lot of positive things your way. Word of mouth advertising is born this way. From a simple seed grows good will through out your community. Consider this discussion from the Gopher [...]

How to use lawn care customer referals to improve your bottom line.

Acquiring lawn care customers can be difficult when you first get started. They can cost money to reach out too. But, if you play your cards right and harness the power of referrals, you might be amazed at the growth you see happening. Here is a great step by step discussion from the Gopher Lawn [...]