Archive for the 'publicity stunt' Category

Lawn care marketing on race cars?

There are so many lawn care marketing methods to experiment with, you will never try them all, but seeing what works for others may be a good indicator at what might work for you too. In this discussion from the Gopher Lawn Care Business Forum, we talk about what marketing methods have worked for others [...]

Lawn care marketing through goodwill projects.

If you have been scratching your head trying to come up with more lawn care marketing methods to reach out and gain new customers, why not consider what this lawn service business owner did. He got involved with his community and offered some free lawn care to local residents in need and because of this, [...]

Cutting tall grass at dangerous intersections is a great way to market.

Looking for more ways to attract lawn care business in your area and do a good deed at the same time? Consider this lawn care marketing idea from the Gopher Lawn Care Business Forum.
A lot of state budgets are hurting right now due to the current economy. Because of this, the visibility at many [...]

New lawn care business e-books available.

I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.

Paperback version.
eBook [...]

Spring time brings a new bikini lawn care service.

In the past we saw a member of the Gopher Lawn Care Business Forum experiment with offering a bikini lawn care service to great success. He was able to garner huge international media attention for his gimmick. But in the end, it seemed like the idea fizzled out. Fast forward a few years later and [...]

Don’t rely on one hit wonder marketing.

As we have seen in many discussions on the Gopher Lawn Care Business Forum, don’t put all your eggs in one basket and rely on one hit wonder marketing. If you have tried this, rest assured you are not alone, we have ALL done this. We put out a great big marketing campaign thinking [...]

Promoting your business at a ground breaking ceremony.

There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care [...]

Recession marketing ideas for your lawn care business.

We had a great conversation on the Gopher Lawn Care Business Forum that I wanted to share with you. Feel free to jump on it and offer your views as well.
Luna joined up on the forum and wrote “Hello! Just joined here and was looking to get opinions on a couple of truck magnets I [...]

Marketing your lawn care business outward from the center.

With the economy taking a down turn, there are going to be many new opportunities for entrepreneurs to get started with their own business. A lot of times people will think about starting their own business but if they have a full time job, the job will most likely take priority over starting a business. [...]

Positive press is good for your lawn care business.

Positive press can have a tremendous influence on how the public perceives you and your business. When people in your community hold you in high regard, they will want to hire you or purchase products from you. They will also pay a premium to do business with you because of the high level of goodwill [...]

Run for president and gain media attention on yourself and your business.

In the past we talked a little about this idea.
If you put up lawn signs along the road and they are for your lawn care business, they will get pulled. But what if you were running for president? Your lawn signs would stay up and the local media would want to know all about what [...]

How to get customers for your lawn care business - New Lawn Care Business Book

One of the top questions asked on the Gopher Forum is how to get new customers. Well I wanted to answer this question as best as possible and I put together two new books. If you are looking to gain more lawn care customers this Summer and who isn’t, check out my brand new books [...]

Worst lawn in town marketing challenge.

I thought this was a creative marketing idea. A business who makes foot oder shoe inserts sponsored a stinky sneaker contest and it did a lot of media attention because it was different and unique.
It’s fascinating because it’s like a contest opposite to what the business stands for. The business is about making [...]