Archive for the 'Marketing' Category

Tips to creating a successful lawn care business logo.

What makes for a great lawn care business logo? Should you keep the design simple or should it be full color and complex? Are there certain design elements you should include and others you should avoid? Once you have a logo created, how best should you use it? That is what one entrepreneur was wondering [...]

What do you think of my snow removal postcard design?

Whether you are trying to market your lawn care services, snow removal services, or what ever else, there are a few tips we will learn from this discussion in the Gopher Lawn Care Business Forum that will help you. We will also get a chance to look at and review one entrepreneurs post card design [...]

Lessons I learned from my previously failed business.

As a business owner, you can learn something from all sorts of industries. A little advice from here and a little from there can add up to a lot of useful day to day knowledge for successful operations. In this discussion from a member of the Gopher Lawn Care Business Forum, we hear lessons that [...]

The top 5 lawn care business start up questions answered.

A new business owner is going to have a lot of questions about getting themselves up and running. In this discussion from the Gopher Lawn Care Business Forum, we cover 5 of the top questions asked about getting started. From what grade of equipment should be purchased to if you should be performing small tasks [...]

Got my first lawn care customers from word of mouth.

Having a large local social network can be a real asset when it comes to starting up a new business. As we will see from this discussion on the Gopher Lawn Care Business Forum, a new entrepreneur was pleasantly surprised when his first few customers came to him through word of mouth, even before he [...]

Marketing ideas for lawn care business owners who are teachers.

No matter what your full time career is or was as you start your own lawn care business, there are always marketing ideas you can harness that will work well with your specific situation. Here is a great example of that from the Gopher Lawn Care Business Forum where one new entrepreneur still works as [...]

How to fix this brick patio job?

Have you ever been in a situation where a mowing customer wanted you to perform some hardscaping services yet you were unsure of what to do? Here is a great discussion from the Gopher Lawn Care Business Forum on how to repair a brick patio that has been installed improperly. Hopefully this information will broaden [...]

How I got into home preservation and foreclosure work.

There is no free lunch and this discussion from the Gopher Lawn Care Business Forum reaffirms that. If you are just getting your mowing business started and looking to get busy fast, sure you can sign up and do preservation work on foreclosed properties but as we will see, there are down sides to it. [...]

When do you get the most lawn care customers?

We took a poll, on the Gopher Lawn Care Business Forum, to find when mowing business owners attract the most lawn care customers through out the year. These poll results should be very helpful when it comes to planning your future marketing. It seemed the month of June brought the most customers with November bringing [...]

Someone took the lawn care business name I wanted to use.

Before you get your lawn care company started, you need to do a little research. If you come up with a business name you like, you need to search around and see if anyone else is using that name or if anyone else has that internet domain name. There is no sense [...]

Getting back at a former employer.

We all have crazy situations we find ourselves in from time to time. Here is a great example of that from the Gopher Lawn Care Business Forum where one member discusses how he wants to take his revenge on a former employer by stealing his accounts. Should you ever do this? Should it ever be [...]

The importance of lawn care customer service.

It’s one thing to provide lawn care services but it is quite another to do that AND provide quality customer support. As we will see in this discussion from the Gopher Lawn Care Business Forum, there are a lot of business ideals out there. Anyone can preach ideals. You should do this, you should do [...]

Thinking of offering a free landscape project to promote my business.

When it comes to promoting your lawn care business, you can either spend your time or your money. When you are limited on time, you can spend money to get your marketing message out. When you are limited on money, you can spend your time. If you choose to do this as we will see [...]

I started my lawn care business, now what?

We tend to make this idea in our heads that starting a business is this huge deal. Like it is some mammoth effort. Then we go through the handful of steps to become a legitimate business and the next thing that happens is nothing. No phones start to miraculously ring because we opened up shop. [...]

Is my lawn care business plan practical?

Having goals to shoot for in your first year of business can really be helpful. In fact, the more preparation and planning you do, the better your chances are for success. Without goals to strive for, we all have a tendency not to push ourselves to get to where we want to be. Here is [...]

Lawn care business start up strategy, lowballing vs giving it time..

The desire to beat your competitors on price is the greatest when you are just getting started because you really have no other variables to play with. Your skills early on won’t be that good so it is difficult to compete on skill level. It is also difficult to offer a variety of services because [...]

The truth about lawn care business door hanger marketing.

There is nothing more frustrating than spending a lot of time designing, printing, and distributing your lawn care marketing material only to find later that no one returns your calls from them. When this happens, it makes you question everything. Are you doing the right marketing? Are you in the right business? Should you just [...]

Using lawn signs to promote your mowing business.

Most every lawn care business owner is always looking for more ways to attract customers. Sure you can hand out flyers or door hangers, they will take some time out of your schedule. But have considered using lawn signs on the yards you are actively mowing? That is what this entrepreneur did and he shared [...]

A first year lawn care business has a halfway point review.

Was your first year in business a good one or a bad one? How did you know either way? Did you compare your situation to others or did you simply set goals to achieve and hoped you hit your benchmarks? In this discussion from the Gopher Lawn Care Business Forum, one entrepreneur shared with us [...]

Before you try and expand, make sure your lawn care business is running smoothly.

Planning out a business and doing the hard work yourself is tough. It is that which filters out the entrepreneurs from those who would be better suited as employees. Thinking you don’t have to take those long hard learning steps other successful entrepreneurs have taken because you know more or feeling that you are prepared [...]

Building your own landscape trailer.

Depending on your skill set, time available, and the tools you have at your disposal, you may find building your own landscape trailer to be more fun and cheaper than going out and buying one already made. That is what this one entrepreneur did on the Gopher Lawn Care Business Forum. He shared with us [...]

A method to sell more landscaping jobs.

It is difficult to create your own lawn care marketing message from scratch without any outside influence. Sometimes getting a little help in the form of an example can really help you get going. Here is that help thanks to a member of the Gopher Lawn Care Business Forum. In this discussion, a fellow landscaper [...]

How I got my first lawn aeration job.

Here is a way you can find lawn care aeration customers. This one member of the Gopher Lawn Care Business Forum shared with us how he gained his first customer of the season via a newspaper ad. It wasn’t just any old newspaper ad, it was something the newspaper calls Daily Deals. This section allows [...]

The pros and cons of using Facebook to promote your lawn care business.

There are many ways to promote your lawn care business. Most of them you can control the message and design it specifically for your targeted audience. But what happens when you utilize a marketing tool that allows for the injection of other outside variables into your marketing message, like facebook? How do you take a [...]

What makes a good lawn care business logo?

If you have ever tried to create your own lawn care logo, you know that it can be quite difficult to make something looks good, tells the viewer what your company is about, and helps improve sales. That is where a graphic designer comes in. A talented designer can create a logo that will last [...]

What to do with $200 to market your lawn care business.

It sure would be nice to have an unlimited lawn care marketing budget so you could do any idea you wanted. But what should you do when your marketing budget is limited? To be more specific, what should you do if you only had $200 to promote your mowing business? That is what one entrepreneur [...]

Spring lawn care flyer response rate.

Any time you distribute lawn care flyers to promote your business, you probably wonder what kind of results you will get from your efforts. Over time as you experiment more with different kinds of marketing, you will see trends as to which marketing methods work and which don’t. Until you get to that point where [...]

Gaining lawn care customers with a route sales company.

Here is an interesting look at how route sales companies work, the pros and cons to using them, and if they are worth while. At first glance you may think this concept is insane for many reasons. This company discussed seems to charge a lot per lawn care customer and sells the lawn service for [...]

Where to start getting new lawn care customers?

Getting a lawn mower, line trimmer, and a truck is the easy part when it comes to starting up a new lawn care business. Finding mowing customers is the tough part that will take you a little time. If you find yourself frustrated in your attempts to increase your customer roster consider some of these [...]

What am I doing wrong with my lawn care marketing?

It’s real easy to get frustrated with your lawn care marketing if this is your first season. Sometimes an entrepreneur will be a little too early with their marketing and spend a little too much money. Then they get little to no response and they throw their hands up in the air to quit. Before [...]