Archive for the 'Marketing' Category
If you find yourself later in the fall/winter season, where you didn’t have as many mowing customers as you wanted this year and really want to get a jump on next year, what kinds of marketing should you be doing now? That is what one entrepreneur wanted to know when he asked the Gopher Lawn [...]
October 22nd, 2015 | Posted in Door hanger, Growth, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Logo, Lawn Care Marketing, Marketing, Newsletter, Postcards, door to door | No Comments
Craigslist has one great benefit for the new start up mowing businesses, it’s free. So with no barrier of entry, the amount of people using it to promote all sorts of things can sky-rocket, depending on your area. So with that said, is it worthwhile for you to post an ad on there? Is there [...]
October 6th, 2015 | Posted in How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com, Residential Customers | No Comments
Have you done any marketing lately for your lawn care business? Have you found a unique hook to make your message stand out? This entrepreneur shared with us, on the Gopher Lawn Care Business Forum, one method he was using to make his door hangers different from the rest. I hope this discussion and graphic [...]
September 24th, 2015 | Posted in Door hanger, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, door to door | No Comments
Here is something to think about when you are out driving around in your company vehicle. Every action you take on the public roads can be recorded. The good things you do may be forgotten but the bad things can be remembered for a long time and have a negative effect on your business. As [...]
September 17th, 2015 | Posted in Lawn Care Business, Lawn Care Customers, Problem customers, Trials and Tribulations, Word Of Mouth | No Comments
When you are new to business, you tend to be targeted by nonsense scammers trying to harness your energy for their business goals. In this discussion from the Gopher Lawn Care Business Forum, we hear from one new entrepreneur who was contacted and ask to attend a meeting that supposedly would help him double his [...]
September 11th, 2015 | Posted in Lawn Care Business, Marketing, Problem customers, Trials and Tribulations, door to door | No Comments
It’s not an easy thing to create a logo for your lawn care business. With a logo, you are trying to create a visual icon that encapsulates a mood, your companies technical skill level, how you will interact with a customer, and what they can expect from you. If you make the logo too detailed, [...]
August 28th, 2015 | Posted in Lawn Care Logo, Lawn Care Marketing, Marketing | No Comments
Do you have a couple of bucks burning a hole in your pocket and are you considering spending that money on a business you found in craiglist? You may want to reconsider that option after reading this discussion from the Gopher Lawn Care Business Forum, in which we hear from one entrepreneur who got burned [...]
August 18th, 2015 | Posted in Business Failure, Customer Retention, Lawn Care Business, Lawn Care Contract, Lawn Care Customers, Marketing on Craigslist.com, Start up, Trials and Tribulations, buying customers | No Comments
Have you ever wished you had a friend in the lawn care industry that would share with you how their fall lawn care marketing plan worked? How many pieces of marketing material they handed out and what kind of jobs resulted from it? Well luckily you have the Gopher Lawn Care Business Forum as that [...]
July 29th, 2015 | Posted in Fall Leaf Cleanups, Free Lawn Care Flyer Template, How to Estimate - Services To Offer, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, door to door | No Comments
Your first year of business tends to be so full of new experiences and surprises that you don’t have much time for planning. Every step you take forwards is difficult because you don’t have the benefit of years of experience behind you. In this discussion from the Gopher Lawn Care Business Forum, we hear from [...]
July 20th, 2015 | Posted in Business Plan, Commercial Customers, Direct Mail, Door hanger, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, Start up, door to door | No Comments
Here is some great insight shared with us on the Gopher Lawn Care Business Forum about the lawn care marketing strategies and responses an entrepreneur found. If there is one lesson to be learned from it, you never know what kind of response you will get until you try, and try, and try again. The [...]
July 8th, 2015 | Posted in Free Lawn Care Flyer Template, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, Snow plowing, door to door, leaf clean up | No Comments
What makes for a great lawn care business logo? Should you keep the design simple or should it be full color and complex? Are there certain design elements you should include and others you should avoid? Once you have a logo created, how best should you use it? That is what one entrepreneur was wondering [...]
July 6th, 2015 | Posted in Lawn Care Logo, Lawn Care Marketing, Marketing, Review My Lawn Care Marketing Material | No Comments
Whether you are trying to market your lawn care services, snow removal services, or what ever else, there are a few tips we will learn from this discussion in the Gopher Lawn Care Business Forum that will help you. We will also get a chance to look at and review one entrepreneurs post card design [...]
July 3rd, 2015 | Posted in Free Lawn Care Flyer Template, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com, Residential Customers | No Comments
As a business owner, you can learn something from all sorts of industries. A little advice from here and a little from there can add up to a lot of useful day to day knowledge for successful operations. In this discussion from a member of the Gopher Lawn Care Business Forum, we hear lessons that [...]
June 10th, 2015 | Posted in Business Failure, Growth, How to sell, Lawn Care Business, Lawn Care Customers, Marketing, Operational Costs, Overhead Costs, Pricing, Problem customers, Start up, Trials and Tribulations, lawn care equipment | No Comments
A new business owner is going to have a lot of questions about getting themselves up and running. In this discussion from the Gopher Lawn Care Business Forum, we cover 5 of the top questions asked about getting started. From what grade of equipment should be purchased to if you should be performing small tasks [...]
June 8th, 2015 | Posted in Free Lawn Care Flyer Template, How to get, Lawn Care Business, Lawn Care Customers, Marketing, Mower, Pricing, Start up, lawn care equipment | No Comments
Having a large local social network can be a real asset when it comes to starting up a new business. As we will see from this discussion on the Gopher Lawn Care Business Forum, a new entrepreneur was pleasantly surprised when his first few customers came to him through word of mouth, even before he [...]
June 2nd, 2015 | Posted in Fall Leaf Cleanups, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Lawn Care Business, Lawn Care Contract, Lawn Care Customers, Marketing, Pricing, Start up, Word Of Mouth, leaf clean up | No Comments
No matter what your full time career is or was as you start your own lawn care business, there are always marketing ideas you can harness that will work well with your specific situation. Here is a great example of that from the Gopher Lawn Care Business Forum where one new entrepreneur still works as [...]
May 30th, 2015 | Posted in Community Projects To Promote Your Business, Free Lawn Care Flyer Template, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Press Release, Start up, Word Of Mouth | No Comments
Have you ever been in a situation where a mowing customer wanted you to perform some hardscaping services yet you were unsure of what to do? Here is a great discussion from the Gopher Lawn Care Business Forum on how to repair a brick patio that has been installed improperly. Hopefully this information will broaden [...]
April 8th, 2015 | Posted in Excavator, Hardscaping, How to sell, Lawn Care Business, Marketing, Tractor, Word Of Mouth, lawn care equipment | No Comments
There is no free lunch and this discussion from the Gopher Lawn Care Business Forum reaffirms that. If you are just getting your mowing business started and looking to get busy fast, sure you can sign up and do preservation work on foreclosed properties but as we will see, there are down sides to it. [...]
March 18th, 2015 | Posted in Foreclosed Homes, Growth, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Lawn Care Business, Lawn Care Customers, Marketing, Marketing on Craigslist.com, Pricing, Start up | No Comments
We took a poll, on the Gopher Lawn Care Business Forum, to find when mowing business owners attract the most lawn care customers through out the year. These poll results should be very helpful when it comes to planning your future marketing. It seemed the month of June brought the most customers with November bringing [...]
March 11th, 2015 | Posted in Commercial Customers, Lawn Care Business, Lawn Care Customers, Marketing, Residential Customers | No Comments
Before you get your lawn care company started, you need to do a little research. If you come up with a business name you like, you need to search around and see if anyone else is using that name or if anyone else has that internet domain name. There is no sense [...]
March 9th, 2015 | Posted in Business Plan, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Start up, Word Of Mouth | No Comments
We all have crazy situations we find ourselves in from time to time. Here is a great example of that from the Gopher Lawn Care Business Forum where one member discusses how he wants to take his revenge on a former employer by stealing his accounts. Should you ever do this? Should it ever be [...]
February 11th, 2015 | Posted in Business Failure, Growth, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Mowing, Marketing, Mowing, Residential Customers, Start up, Trials and Tribulations, Word Of Mouth | No Comments
It’s one thing to provide lawn care services but it is quite another to do that AND provide quality customer support. As we will see in this discussion from the Gopher Lawn Care Business Forum, there are a lot of business ideals out there. Anyone can preach ideals. You should do this, you should do [...]
February 5th, 2015 | Posted in Commercial Customers, Customer Retention, Lawn Care Business, Lawn Care Customers, Marketing, Problem customers, Residential Customers, Trials and Tribulations | No Comments
When it comes to promoting your lawn care business, you can either spend your time or your money. When you are limited on time, you can spend money to get your marketing message out. When you are limited on money, you can spend your time. If you choose to do this as we will see [...]
February 2nd, 2015 | Posted in Community Projects To Promote Your Business, Free Giveaway Contest, How to get, How to sell, Landscape Project, Lawn Care Business, Lawn Care Customers, Marketing, Residential Customers, Start up | No Comments
We tend to make this idea in our heads that starting a business is this huge deal. Like it is some mammoth effort. Then we go through the handful of steps to become a legitimate business and the next thing that happens is nothing. No phones start to miraculously ring because we opened up shop. [...]
January 28th, 2015 | Posted in Business Card, Door hanger, Free Lawn Care Flyer Template, Growth, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Marketing, Residential Customers, Start up, door to door | No Comments
Having goals to shoot for in your first year of business can really be helpful. In fact, the more preparation and planning you do, the better your chances are for success. Without goals to strive for, we all have a tendency not to push ourselves to get to where we want to be. Here is [...]
December 23rd, 2014 | Posted in Business Plan, Lawn Care Business, Lawn Care Customers, Marketing, Pricing, Start up, Word Of Mouth | No Comments
The desire to beat your competitors on price is the greatest when you are just getting started because you really have no other variables to play with. Your skills early on won’t be that good so it is difficult to compete on skill level. It is also difficult to offer a variety of services because [...]
December 10th, 2014 | Posted in Business Failure, Free Lawn Care Flyer Template, How to get, Lawn Care Business, Lawn Care Customers, Lawn Mowing, Marketing, Mowing, Pricing, Residential Customers, Start up | No Comments
There is nothing more frustrating than spending a lot of time designing, printing, and distributing your lawn care marketing material only to find later that no one returns your calls from them. When this happens, it makes you question everything. Are you doing the right marketing? Are you in the right business? Should you just [...]
November 7th, 2014 | Posted in Door hanger, Free Lawn Care Flyer Template, How to get, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers | No Comments
Most every lawn care business owner is always looking for more ways to attract customers. Sure you can hand out flyers or door hangers, they will take some time out of your schedule. But have considered using lawn signs on the yards you are actively mowing? That is what this entrepreneur did and he shared [...]
October 30th, 2014 | Posted in How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Signs, Marketing, Residential Customers | No Comments
Was your first year in business a good one or a bad one? How did you know either way? Did you compare your situation to others or did you simply set goals to achieve and hoped you hit your benchmarks? In this discussion from the Gopher Lawn Care Business Forum, one entrepreneur shared with us [...]
October 21st, 2014 | Posted in Growth, Lawn Care Business, Lawn Care Customers, Marketing, Start up | No Comments
Planning out a business and doing the hard work yourself is tough. It is that which filters out the entrepreneurs from those who would be better suited as employees. Thinking you don’t have to take those long hard learning steps other successful entrepreneurs have taken because you know more or feeling that you are prepared [...]
October 14th, 2014 | Posted in Business Failure, Business Plan, Cold Calling, Franchise, Growth, How to get, Lawn Care Business, Lawn Care Customers, Marketing, Start up | No Comments