Archive for the 'Newspaper Ads' Category

What has and hasn’t worked in my lawn care business.

When you know ahead of times the things others have tried that have worked or not worked, you can then more quickly apply the lessons to your lawn care business. Such lessons can save you years of problems with your own business experimentation. Here are some great insights as to what has and hasn’t worked [...]

New lawn care business e-books available.

I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.

Paperback version.
eBook [...]

When to start your spring lawn care advertising.

If you have been in the lawn care business for a few seasons, you probably have developed your own way to know when it is time to send out your spring marketing material. Time seems to be pretty crucial when it comes to sending this marketing material out. If you send it out too early, [...]

Review my newspaper lawn care marketing advertisiment.

A member of the Gopher Lawn Care Business Forum was looking to attract new customers and wanted to place an ad in the local newspaper but before he did, he wanted to get some feedback if the ad wording was good or not.
He wrote “I would like to run an advertisement in my local newspaper [...]

Don’t rely on one hit wonder marketing.

As we have seen in many discussions on the Gopher Lawn Care Business Forum, don’t put all your eggs in one basket and rely on one hit wonder marketing. If you have tried this, rest assured you are not alone, we have ALL done this. We put out a great big marketing campaign thinking [...]

My business got too big and I shut it down. Where I went wrong.

Most every new lawn care business owner has the goal of creating the biggest lawn care business that ever existed. Along that journey, many things can go wrong. Here is one business owner’s story about what happened to him. Maybe the lessons he learned on his business adventure will help you avoid the same issues. [...]

How a lawn care business should write a classified ad.

We got into a discussion about classified ads on the Gopher Lawn Care Business Forum. This is a very important topic because a lot of lawn care business owners experiment with them. Print media is not yet dead. As long as your potential customers are reading the newspaper everyday, classified advertising is still a viable [...]

I thought because I was a great landscaper people would call. I thought wrong.

It’s fascinating the lessons learned by new lawn care business owners who leave their full time jobs to go off on their own and start their own business. A member of the Gopher Lawn Care Business Forum shared with us some of the issues he ran into when he got started. He wrote “It’s one [...]

How he got 27 new lawn care properties in 8 weeks.

It is always fascinating to study how lawn care business owners find new clients. We can learn something new from it every time. A new member of the Gopher Lawn Care Business Forum shared with us how he got his new lawn care business started and quickly ramped up to servicing 27 properties. He wrote [...]

What’s better, a direct mailer pack or newspaper marketing.

If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]

Lawn care packages help you sell more.

We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]

Promoting your business at a ground breaking ceremony.

There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care [...]

Ideas on how your lawn care business can sell better.

Are you looking for more ways to improve your sales skills? A new member of the Gopher Lawn Care Business Forum shared with us some of sales secrets. He wrote “I have 7 years of sales experience in retail and business. What got me to start my lawn care business is one day when I [...]

Choose your newspaper ad category wisely.

Have you ever experimented with advertising your lawn care business in local newspapers? Did you find you got good results from your ad or no results at all? There are so many variables that can effect the results of your marketing campaign, it’s mind boggling. Did you know that the category your ad appears in [...]

When your ads don’t work, strong customer relations will.

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

Cheap ways to drum up Fall lawn care business.

When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more [...]

Targeting vacant lot clean ups.

Slow economies tend to drive people that once were employed into finding side work on their own. Sometimes this sidework is offering lawn care. When too many people are offering lawn care services, the price in the area tends to drop. So what do you do?
This is the situation a member of the Gopher Lawn [...]

The trouble with lawn care business flyers.

Has your lawn care business handed out flyers to market your lawn mowing services? What kind of results did you receive? Were you happy with the results? One lawn care business owner talked about his frustration with handing out flyers, on the Gopher Lawn Care Business Forum and we got a chance to look into [...]

Organic lawn care advertising sample.

There has been a lot of discussion on offering organic lawn care spraying services, on the Gopher Lawn Care Business Forum and I wanted to share with you an advertisement one of our lawn care business owners used to promote this service.
The products he sprays on the lawns require no license and they work. Make [...]

3,500 lawn care business postcards mailed and how many results?

Have you ever sent out quite a bit of lawn care marketing material and gotten lack luster results or no results at all? It happens. What is really difficult about this is if you are just starting out and you spend a lot of money on marketing and then get nothing in return, you might [...]

Promoting your lawn care business through local schools.

I am so impressed with the creative marketing ideas that come through the Gopher Lawn Care Business Forum. One of our friends shared with us his idea to market his lawn care business through local schools and teach kids some useful information along the way.
He posted a letter he is planning on sending to the [...]

Lawn care business press release idea.

In general I don’t think lawn care business owners utilize press releases as much as they should. The media, especially the local media, is always looking for a news story. Why not give them one? What does it cost to offer them a news idea? Nothing more than a little time to write up a [...]

The Spring lawn care flyer and postcard designs are now coming in!

If you have been on the Gopher Lawn Care Business Forum lately you have seen more and more lawn care business flyers being posted. Take a look at this one made by fellow forum member Sean.
He wrote to us and said ” I will be printing 10,000 of them and will be putting [...]

You don’t need a truck to start a lawn care business.

If you have been waiting to start your lawn care business because you are saving for a truck, you need to reconsider. There are many lawn care businesses started with just a car. Look at what Jason has been able to do.
Jason wrote us on the Gopher Lawn Care Business Forum and said “Hi my [...]

Positive press is good for your lawn care business.

Positive press can have a tremendous influence on how the public perceives you and your business. When people in your community hold you in high regard, they will want to hire you or purchase products from you. They will also pay a premium to do business with you because of the high level of goodwill [...]

How to get 30% more lawn care customers?

I had a great conversation with Jeff, a lawn care business owner, at the Gopher Lawn Care Business Forum. You can join in on the conversation as well by clicking that link. He shared with us his insight on how he has been able to grow and what he uses to push himself to get [...]

Lawn care business startup costs.

If you are looking to start your own lawn care business but are unsure of the kind of costs other lawn care business owners paid to get started up you should consider these thoughts from our friend Sherman and join in on the discussion at the Gopher Lawn Care Business Forum here.
Sherman: “Well this was [...]

Market and promote your lawn care business with a pumpkin painting day!

This October, why not have a pumpkin painting day in your neighborhood. You could either charge a couple of bucks to the parents per pumpkin, or even better would be to just do it for free as a way to build up good public relations in your area.
Create yard signs to promote this. Maybe ask [...]

Newspaper bag lawn care business leaf cleanup marketing idea.

Newspapers are being received by homeowners every day of the week. So why not consider this lawn care marketing idea. Get a bunch of newspaper bags printed with different seasonal messages. For the fall you could get ‘Leaf Cleaup Call Us.’
Then get the local newspaper delivery person to use your bags in the delivery. [...]

Have you considered offering stump grinding services this fall to your lawn care customers?

This fall when you are looking for more services to offer, why not consider offering your lawn care customers, stump grinding services. Our friend Bob from plan-itgraphics.com put together this great flyer concept to help you sell your stump grinding services. Why not get some of these flyers printed up and then hand them out [...]