Archive for the 'Direct Mail' Category

1st year lawn care business plan.

Your first year of business tends to be so full of new experiences and surprises that you don’t have much time for planning. Every step you take forwards is difficult because you don’t have the benefit of years of experience behind you. In this discussion from the Gopher Lawn Care Business Forum, we hear from [...]

A method to sell more landscaping jobs.

It is difficult to create your own lawn care marketing message from scratch without any outside influence. Sometimes getting a little help in the form of an example can really help you get going. Here is that help thanks to a member of the Gopher Lawn Care Business Forum. In this discussion, a fellow landscaper [...]

What am I doing wrong with my lawn care marketing?

It’s real easy to get frustrated with your lawn care marketing if this is your first season. Sometimes an entrepreneur will be a little too early with their marketing and spend a little too much money. Then they get little to no response and they throw their hands up in the air to quit. Before [...]

A lawn care franchise disaster story.

Franchises were created to allow the want to be business owner with a way to maximize their chances of success by selling a proven, winning, money making infrastructure. Sure you normally have to buy into them, but the value you get out of your money invested should be well worth. It should allow you to [...]

What can you do to get more lawn care clients?

There is nothing more frustrating than spending time and money on lawn care marketing and not hearing the phone ring because of it. This can happen for a lot of reasons. Are the services you are marketing in need at the moment? Are potential customers getting your marketing message? Is it too late to start [...]

Christmas lawn care marketing ideas.

Even though the end of the year tends to bring a slow down in the amount of work you may be performing on lawns, it doesn’t mean you should sit back and chill out until next year. This is a great time to create some new holiday lawn care marketing material to send out and [...]

Lawn care marketing with coupon mailers.

A lot of money is wasted on various lawn care marketing methods that look promising at first but never seem to pay off. Those that don’t work tend to fail because they simply aren’t reaching your target audience. But what about a coupon sent to over 10,000 local home owners? Would that be worthwhile? That [...]

45 lawn care customers in your first year can be too much.

Everyone dreams of having more lawn care customers than you can handle. But what happens when that dream comes true? Problems can and will arise because of it. Then you can find yourself swamped, running in every different direction, constantly trying to put out fires. That is what happened to this one lawn care business [...]

Tips to keep your lawn care website ranked high.

Does your lawn care website rank high in the search engine results for your keywords? What percentage of your new lawn care customers are finding you through search engines? If your site isn’t performing the way you would like it to, consider these tips from a member of the Gopher Lawn Care Business Forum. He [...]

How focused on demographics should you get with your lawn care marketing?

There are a lot of factors you can worry about with your lawn care marketing, so in order not to overwhelm yourself, how focused on demographics should you get with your lawn care marketing direct mail campaign? That is an interesting question which was brought up on the Gopher Lawn Care Business Forum and it [...]

How to specifically target an area for lawn care services.

Doing a quality job has got to be one of your best calling cards when it comes to lawn care. Whether you are onsite or not, a lush green and landscaped lawn will grab attention and speak volumes about your lawn care business. In this discussion on the Gopher Lawn Care Business Forum, one member [...]

Is your problem your lawn care marketing material or your methods?

Lawn care marketing can seem like this unknown black box to the uninformed or new lawn care business owner. This mystical box is one that you pour your hard earned money into in hopes that new customers come out of it. Many times new lawn care business owners try marketing once or twice and find [...]

Crazy lawn care customer complaints.

There are many things lawn care customers call to complain about. You cut the lawn too high, cut the lawn too low, didn’t cut the lawn at all. Most of these things are simple and easy to deal with, but what do you do when you get a phone call complaining about something you never [...]

How my lawn care business has grown by 100% in 3 years.

Everyone is looking for ways to grow their lawn care business and there are many ways to do it. One lawn care business owner shared with us a simple tip on how he has been able to grow his lawn care business over 100% in 3 years. His method is simple, he shows his customers [...]

Should I steal customers from other lawn care businesses?

Is it a good idea to steal lawn care customers from other lawn care companies? If you are looking to gain customers mid-season and it seems like every homeowner already has a service provider, should you go out of your way to undercut and underbid the current lawn care provider? That is the question asked [...]

Lawn Care Marketing ROI Calculator On Android

Lawn Care Marketing ROI Calculator now available on Android.
One of the biggest expenses lawn care business owners lose money on is with ineffective lawn care marketing techniques. The average lawn care or landscape business owner has no way of projecting what kind of results will be created from a lawn care marketing [...]

The pros and cons of including prices on your lawn care marketing.

Should you include a price on your lawn care marketing or shouldn’t you? I have seen many discussions on this topic but none have hit points on both side home so well than in this discussion from the Gopher Lawn Care Business Forum. Here you will see the benefits and downsides to each marketing method. [...]

How to market your gutter leaf cleaning services.

To market gutter leaf cleaning services, you have a lot of different methods to choose from. Which marketing method will work and which won’t? Well, you will never truly know for sure what works best in your area until you experiment with different techniques, but here is a great discussion from The Gopher Lawn Care [...]

A few lawn care marketing methods you should try.

At the beginning of every lawn mowing season, we seem to get innundated with request for marketing ideas. Here are a bunch of lawn care marketing methods a member of the Gopher Lawn Care Business Forum shared with us and I think will help you. Try implementing one or a few of these methods this [...]

New lawn care business e-books available.

I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.

Paperback version.
eBook [...]

When to start your spring lawn care advertising.

If you have been in the lawn care business for a few seasons, you probably have developed your own way to know when it is time to send out your spring marketing material. Time seems to be pretty crucial when it comes to sending this marketing material out. If you send it out too early, [...]

Top Of Mind Awareness for your lawn care business.

Top Of Mind Awareness is the main goal of every lawn care business interested in growth. Think about it, if someone called your business and said ‘you were the first people we thought of for this job’ wouldn’t that absolutely make your day? Doesn’t higher customer awareness = higher sales = higher profits? It [...]

Hardscape and irrigation job bidding & marketing tips.

We all wonder what are those successful lawn care business owners doing that makes them so successful? Sometimes a little tip here or there can really help get your business on the right track to make good money. A member of the Gopher Lawn Care Business Forum, shared with us some of his secrets and [...]

8,000 lawn care customers and want more, but how? Pt.2

To continue on with our discussion on direct mail marketing from the post on the Gopher Lawn Care Business Forum a member wrote about her attempts to help push her lawn care business past the 8,000 customer number.
She wrote “The 300K mailings we send out per year is not 100% targeted. I would say [...]

What’s better, a direct mailer pack or newspaper marketing.

If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]

Lawn care packages help you sell more.

We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]

Sealing the deal everytime? Is it always worth it?

Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]

How to use and market tractor services for your lawn care business.

When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]

Lawn marketing ideas that didn’t work and some that did.

Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]

Targeting vacant lot clean ups.

Slow economies tend to drive people that once were employed into finding side work on their own. Sometimes this sidework is offering lawn care. When too many people are offering lawn care services, the price in the area tends to drop. So what do you do?
This is the situation a member of the Gopher Lawn [...]