Promoting special offers in your lawn care marketing material can be a great way to fill up your mowing schedule. As your route gets filled, you can then bid your jobs higher to improve your profit margin and get rid of lower profitable jobs. Here is a great example of promoting special offers on business [...]
Archive for the 'Coupons' Category
Even though the end of the year tends to bring a slow down in the amount of work you may be performing on lawns, it doesn’t mean you should sit back and chill out until next year. This is a great time to create some new holiday lawn care marketing material to send out and [...]
A lot of money is wasted on various lawn care marketing methods that look promising at first but never seem to pay off. Those that don’t work tend to fail because they simply aren’t reaching your target audience. But what about a coupon sent to over 10,000 local home owners? Would that be worthwhile? That [...]
There are a lot of factors you can worry about with your lawn care marketing, so in order not to overwhelm yourself, how focused on demographics should you get with your lawn care marketing direct mail campaign? That is an interesting question which was brought up on the Gopher Lawn Care Business Forum and it [...]
How often should you wait from the time you hand out a lawn care flyer to a prospective lawn care customer until you distribute another flyer to them again? That is a great question that came up on the Gopher Lawn Care Business Forum and it opened up a further discussion which should really help [...]
Coming up with a lawn care ad that works can be a very daunting task so when you see an ad that has already proven itself, it may be worthwhile to experiment with using it yourself. In this discussion from the Gopher Lawn Care Business Forum, one business owner shared with us his winning ad [...]
I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.
We can learn a lot from a professional marketeer. They see a lot of marketing concepts all day long and experiment with more marketing in a week than most of us will experiment with in our career. So when they have something to say, I like to pay attention to them. Here a member of [...]
There is a constant flow of new lawn care businesses that get started up every year as there is a constant flow of lawn care businesses that fail. Finding a niche and standing out is very important if you are going to find success. I think we all learn best when presented with examples of [...]
What if, instead of lawn care business cards, you had coupons printed up that were the size of dollar bills. You could hold them in your wallet and when you handed them to people, they could keep it in their wallet as well.
You could hand these out to current customers to give to their friends [...]
One of the top questions asked on the Gopher Forum is how to get new customers. Well I wanted to answer this question as best as possible and I put together two new books. If you are looking to gain more lawn care customers this Summer and who isn’t, check out my brand new books [...]
This is a very interesting idea. Creating a coupon book that can be used at different times throughout the year.
Daniel: â€œHere’s another “hot” strategy to increase the amount that each customer spends in your lawn business.
Create a coupon book. Put whatever amount of coupons you like within it each offering a deal or discount tied [...]