Archive for the 'Residential Customers' Category

Should I offer cheaper lawn mowing prices to neighbors?

There is this myth n the minds of the newbie landscaper that if they come into an area and charge the cheapest price, they will be able to scoop up enough clients that the volume of clients will make up for the cheap price. The reality of it all is that doesn’t work. As we [...]

How my fall lawn care marketing strategy worked out.

Have you ever wished you had a friend in the lawn care industry that would share with you how their fall lawn care marketing plan worked? How many pieces of marketing material they handed out and what kind of jobs resulted from it? Well luckily you have the Gopher Lawn Care Business Forum as that [...]

Is $5 worth confronting a lawn care customer over?

Have you ever found yourself in a situation where you get called to give an estimate on a lawn care job, then perform the job, only to find out a week or so later when you get your check that the customer didn’t pay the exact amount you bid? What do you do in such [...]

1st year lawn care business plan.

Your first year of business tends to be so full of new experiences and surprises that you don’t have much time for planning. Every step you take forwards is difficult because you don’t have the benefit of years of experience behind you. In this discussion from the Gopher Lawn Care Business Forum, we hear from [...]

My lawn care marketing strategy and response rate.

Here is some great insight shared with us on the Gopher Lawn Care Business Forum about the lawn care marketing strategies and responses an entrepreneur found. If there is one lesson to be learned from it, you never know what kind of response you will get until you try, and try, and try again. The [...]

What do you think of my snow removal postcard design?

Whether you are trying to market your lawn care services, snow removal services, or what ever else, there are a few tips we will learn from this discussion in the Gopher Lawn Care Business Forum that will help you. We will also get a chance to look at and review one entrepreneurs post card design [...]

Lawn pricing and bi-weekly mowing.

If you are just getting your business started and a customer either wants bi-weekly lawn mowing or none at all, most will take the bi-weekly job. However as you grow, you are going to want to either transition those customers to weekly lawn service or drop them from your route. As we will see here [...]

Offering free leaf cleanups in the fall?

Marketing is always an experimental process. Altering different variables and testing those marketing elements is the only way for sure to know what is working and what isn’t. In this discussion from the Gopher Lawn Care Business Forum, we hear from one entrepreneur who promoted free leaf cleanups and how he made out at the [...]

Should you send out a thank you letter before a renewal letter?

How often should you be reaching out to your current lawn care customers? The number of times successful lawn care businesses send out mailers, throughout the year, may surprise you. As we will see from this discussion on the Gopher Lawn Care Business Forum, you shouldn’t wait until the end of the year to contact [...]

When one door closes another opens.

Having a lawn care customer end service can be frustrating. You may spend a lot of money acquiring them, or they may have been a long time customer, or with them, your lawn route may have finally been running smoothly. What ever the case may be, you need to remember an important lesson we learned [...]

I am thinking of using a fake co-owner to deal with my lawn care customers.

There are many ways to deal with issues you will run into during your day. Some owners may choose to handle their problems head on while others may choose to find a way to hide from them. Think for a moment about how you handle your lawn care customer and business issues. Does your method [...]

Why I find myself avoiding my lawn care clients.

Here is a great lesson about how dealing with non-paying customers can lead to total burnout. Sometimes an entrepreneur can start a business with grand aspirations, only to see it fall apart when things don’t go according to their plan. As we will see in this discussion from the Gopher Lawn Care Business Forum, there [...]

I lost a lawn care customer today and couldn’t be happier.

Sometimes you will get lawn care customers who becomes the bane of your existence. Having to deal with just a few of such customers can really negatively impact you and change the way you feel about your business. Difficult customers can be difficult to please and when they move on, it tends to remind you [...]

Is this lawn care competitor helping me or throwing me scraps.

The thought of having a competitor hand you some lawn care customers may at first seem like a dream. What a nice person they must be to think of you and be looking to help you grow. Now while sometimes the competitor is doing just that and giving you a jump start, other times, you [...]

When do you get the most lawn care customers?

We took a poll, on the Gopher Lawn Care Business Forum, to find when mowing business owners attract the most lawn care customers through out the year. These poll results should be very helpful when it comes to planning your future marketing. It seemed the month of June brought the most customers with November bringing [...]

Dealing with grass clumps on bi-weekly customers.

There are lawn care customer that will call you when they feel their grass needs mowing, in order to save a few dollars. If you take such customers on, you will probably find these lawns require a lot more of your time and end up looking bad when you are finished with them, no matter [...]

My first lawn care customer is the worst one!

Any lawn care customer you can get initially feels like a gift. Regardless of how badly you bid their property, you feel like no matter what, you have taken a positive step. Sometimes though, those early customers end up being your worst customers for many reasons as we will see from this discussion on the [...]

Getting back at a former employer.

We all have crazy situations we find ourselves in from time to time. Here is a great example of that from the Gopher Lawn Care Business Forum where one member discusses how he wants to take his revenge on a former employer by stealing his accounts. Should you ever do this? Should it ever be [...]

Being friendly to gain more lawn care customers.

This is one of those business lessons you might not pick up on without paying close attention to nuances. If you think running a successful lawn care business is just about mowing straight lines, you are a long way off. In this discussion from the Gopher Lawn Care Business Forum, we look into the importance [...]

The importance of lawn care customer service.

It’s one thing to provide lawn care services but it is quite another to do that AND provide quality customer support. As we will see in this discussion from the Gopher Lawn Care Business Forum, there are a lot of business ideals out there. Anyone can preach ideals. You should do this, you should do [...]

Thinking of offering a free landscape project to promote my business.

When it comes to promoting your lawn care business, you can either spend your time or your money. When you are limited on time, you can spend money to get your marketing message out. When you are limited on money, you can spend your time. If you choose to do this as we will see [...]

I started my lawn care business, now what?

We tend to make this idea in our heads that starting a business is this huge deal. Like it is some mammoth effort. Then we go through the handful of steps to become a legitimate business and the next thing that happens is nothing. No phones start to miraculously ring because we opened up shop. [...]

Lawn care business start up strategy, lowballing vs giving it time..

The desire to beat your competitors on price is the greatest when you are just getting started because you really have no other variables to play with. Your skills early on won’t be that good so it is difficult to compete on skill level. It is also difficult to offer a variety of services because [...]

Lessons learned from an underbid large shrub trimming job.

When trying to learn how to properly estimate hedge trimming jobs, it is quite useful to review what others have done. How they bid on different hedge trimming jobs. What they charged and how much time the job took. In this discussion from the Gopher Lawn Care Business Forum we hear some great insight on [...]

Should I charge more to mow a property in a richer area?

Many of the first lawn care customers you get may be in lower to middle class neighborhoods and after dealing with a few of them, you will figure out what kind of price range they are willing to pay for lawn care. But what should you do when you start to make inroads into wealthier [...]

The truth about lawn care business door hanger marketing.

There is nothing more frustrating than spending a lot of time designing, printing, and distributing your lawn care marketing material only to find later that no one returns your calls from them. When this happens, it makes you question everything. Are you doing the right marketing? Are you in the right business? Should you just [...]

Using lawn signs to promote your mowing business.

Most every lawn care business owner is always looking for more ways to attract customers. Sure you can hand out flyers or door hangers, they will take some time out of your schedule. But have considered using lawn signs on the yards you are actively mowing? That is what this entrepreneur did and he shared [...]

Guerrilla lawn care marketing in home owner association neighborhoods.

There are times when you may get a new lawn care customer who lives in a neighborhood controlled by a home owner’s association. Such areas may be gated communities or they may be tightly regulated by the association as far as what you can do with marketing. If you’d like to get more customers in [...]

A method to sell more landscaping jobs.

It is difficult to create your own lawn care marketing message from scratch without any outside influence. Sometimes getting a little help in the form of an example can really help you get going. Here is that help thanks to a member of the Gopher Lawn Care Business Forum. In this discussion, a fellow landscaper [...]

How I got my first lawn aeration job.

Here is a way you can find lawn care aeration customers. This one member of the Gopher Lawn Care Business Forum shared with us how he gained his first customer of the season via a newspaper ad. It wasn’t just any old newspaper ad, it was something the newspaper calls Daily Deals. This section allows [...]