Archive for the 'Goodwill' Category

Business lessons from a lawn care mower dealer.

You can get a lot of great business advice from entrepreneurs who operate in many different fields. Yes their businesses may differ from yours in many ways, but a big part of what is involved in being successful is similar across the board. So by picking up a few pieces of information here and there, [...]

Harnessing your free time for lawn care marketing.

There are many ways to promote your lawn care business. You can go door to door. You can buy ads in the phone book, newspaper, or on search engines. But if you have more time than money, you might want to consider what this entrepreneur suggested in the Gopher Lawn Care Business Forum. He uses [...]

What excites you about your business?

One of the benefits of being an entrepreneur is that you get something out of what you do. You should love what you do, after all this is a business you created! You could have created anything you wanted and you created this.
Your benefit can’t just be about money. Doing anything just [...]

How to handle lawn care customers going through a rough time.

Life can deal us some great situations, mild one, and sometimes awful ones. Such situations can effect us all. But what should we do when a lawn care customer we don’t know personally starts to open up about a tragic situation in their life? How should we handle this? Do other business owners run into [...]

Lawn care customer service and conflict resolution.

Do you find yourself overwhelmed at times when dealing with your lawn care customers? Are they each pulling and pushing you in different directions? Are you having a hard time keeping it all together and finding a way to grow? If so, consider these suggestions from an entrepreneur who’s family has been in business since [...]

A kind gesture can help you gain more lawn care customers.

It’s amazing how a kind gesture can help really improve your relations with a lawn care customer and with such an improvement comes a lot of positive things your way. Word of mouth advertising is born this way. From a simple seed grows good will through out your community. Consider this discussion from the Gopher [...]

Lawn Care Business Tips, Tricks, & Secrets book ranked #1 best seller on Amazon.

If you are looking for ways to better improve your lawn care business operations, order my book Lawn Care Business Tips, Tricks, & Secrets From The Gopher Lawn Care Business Forum & The GopherHaul Lawn Care Business Show. It’s available in paperback and has an electronic version for the kindle reader.
This book was ranked #1 [...]

Should I be charging for those small service calls?

You have probably been in a situation before where you get constant service calls from a lawn care customer who never seems to be satisfied. They may expect you to perform these additional service calls for free as well. This raises an important question about when you should be charging for such services and when [...]

Getting the landscape customer involved can get you more work.

How important is it to get customers involved with landscape work when they show signs they are interested in doing so? Plenty important as we will see from this discussion on the Gopher Lawn Care Business Forum. Once you get the landscape customer involved at the job site, more work tends to come your way. [...]

A newspaper website blog got one lawn care business a lot of customers.

You only have so much time to spend marketing and so much money, so when you do perform different lawn care marketing techniques, you want to make sure they bring you the biggest bang for your buck. The whole point of marketing is to get your message to stand out so that it will be [...]

What I have learned in my lawn care business part 2.

Continuing on from my previous blog article is a further look into what one lawn care business owner learned from his experience of getting his lawn care business started. In the Gopher Lawn Care Business Forum, he shared with us his list of the top 5 mistakes he found himself and other business owners make [...]

How my lawn care business has grown by 100% in 3 years.

Everyone is looking for ways to grow their lawn care business and there are many ways to do it. One lawn care business owner shared with us a simple tip on how he has been able to grow his lawn care business over 100% in 3 years. His method is simple, he shows his customers [...]

How goodwill can go bad.

From time to time we will talk on The Gopher Lawn Care Business Forum about goodwill. In a recent discussion, one lawn care business owner was asking how much he should charge an elderly customer to install a new mail box post. Almost everyone that responded to the question said to do it for [...]

Should some lawn care marketing techniques be avoided?

Here are some lawn care marketing techniques that could help kick start your spring season. One lawn care business owner shared with us some of the things he is doing to attract new customers this year, on the Gopher Lawn Care Business Forum. He wrote “I am starting my lawn business this year and I [...]

New lawn care business e-books available.

I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.

Paperback version.
eBook [...]

Volunteer at your local school to get more lawn care customers.

As a lawn care business owner, you are probably always looking for ways to stand out from your competitors. If you have kids in the local school system, maybe by offering to do some volunteer work there, it could be a great way to create a positive buzz about your business and attract new lawn [...]

Lawn care markerting idea with a restaurant.

There are many opportunities out there to work with another local business to pool your resources together and get your marketing messages out. Some may work great while others may fall flat. The first thing you need to ask yourself when creating a marketing idea, is if that idea will be connecting with your potential [...]

Don’t rely on one hit wonder marketing.

As we have seen in many discussions on the Gopher Lawn Care Business Forum, don’t put all your eggs in one basket and rely on one hit wonder marketing. If you have tried this, rest assured you are not alone, we have ALL done this. We put out a great big marketing campaign thinking [...]

Out giving a mowing estimate & neighbor called the cops.

When I read this discussion I really thought it covered a pretty big issue that I think the lawn care business owner just didn’t see. Then it got me thinking, we all might be doing things that we may just not realize we could be doing differently and getting better results. In this situation a [...]

Promoting your business at a ground breaking ceremony.

There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care [...]

Advice on generating word of mouth advertising.

A lot of start up businesses really have a hard time generating word of mouth advertising. To help us understand how to do this better, I asked a member of the Gopher Lawn Care Business Forum how he did it.
I asked him, did you find it tough to generate word of mouth initially when you [...]

Should I give Christmas gifts to my lawn care customers?

Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]

Performing acts of kindness with your lawn care company.

How often have you found yourself in a situation where you could perform an act of kindness to your lawn care customer or to a local member of your community? Have you jumped on these opportunities to really shine or were you simply in too much of a rush to get on to your next [...]