Archive for the 'Customer Retention' Category

Don’t let your dethatching job turn the lawn into a warzone.

Lawn care business owners love to offer their customers dethatching services because they are a fairly simple upsell and can improve the health of a lawn. However, they can also make a lawn look like a warzone. This discussion from the Gopher Lawn Care Business Forum will help you understand the best way to perform [...]

New lawn care business e-books available.

I just got two of my lawn care business books available online as e-books which you can read on your portable devices and with the kindle book reader.
Check them out. They are full of great lawn care marketing tips.
How To Get Customers For Your Landscaping And Lawn Care Business All Year Long. Vol 1.

Paperback version.
eBook [...]

Tips on getting commercial lawn care properties.

Everyone has a different method on gaining commercial lawn care properties, but some methods work better than others. Some lawn care business owners tend to be stand offish when marketing to commercial properties. They may visit a location, hand their business card to a secretary at the first desk they see and then walk out. [...]

Lawn care business advice from a 20 year veteran.

Any lawn care business owner that can make it through their first year, is going to learn from a wealth of experiences. When we research lawn care business failure rates, the toughest year seems to be the first one. But can you imagine how much you would learn after 20 years in business? We got [...]

8,000 lawn care customers and want more, but how? Pt.2

To continue on with our discussion on direct mail marketing from the post on the Gopher Lawn Care Business Forum a member wrote about her attempts to help push her lawn care business past the 8,000 customer number.
She wrote “The 300K mailings we send out per year is not 100% targeted. I would say [...]

Lawn care business tips, tricks, & secrets

If you haven’t started your lawn care business yet, what are you waiting for? If you don’t start your lawn care business this year, you’ll be at least one year older when you do, so get started today!
The vast majority of new lawn care businesses fail. Most of the time they fail [...]

8,000 lawn care customers and want more, but how? Pt.1

Talk about a big lawn care operation. This one business has the size to surely dwarf most of it’s competitors in the area. They are now servicing 8,000 lawn care customers over a wide area but have hit a wall. Provided below is a great inside look at how a large lawn care business markets [...]

Simple lawn care business tips that can make you more money.

Lawn care business owners are always looking for an edge over their competitors. They seek out little tweaks they can make in their business here or there, that can really make a big difference in the long run. One lawn care business owner was kind enough to let us in on a few secrets that [...]

What’s keeping your business from growing by leaps and bounds?

If your lawn care business has not been growing as fast as you wanted it to this year, have you taken some time to stop and think about why it hasn’t? If after thinking about it, you are still unsure, maybe hearing the story of another business owner who found growth will help you compare [...]

Help! I am having a communication breakdown with my customer.

When you have a communication breakdown with a customer, things can disintegrate fast. What was once a good interaction can quickly slide into being a terrible one. After you have been through a few of these situations, you start getting a feel for when situations are starting to take a turn for the worse. When [...]

Self re-newing lawn care contracts a good idea?

Do you find it difficult to keep your lawn care customers from year to year? At the end of the year are you in panic mode trying to get all your customers to re-sign back up with you the next year? It seems some lawn care business owners have this problem while others do not. [...]

Listening to your lawn care customers can make a big difference.

I know it sounds so cliche to say listen to your lawn care customers, but I think this is one of those simple issues that is way to often overlooked. One lawn care business got on the Gopher Lawn Care Business Forum and shared with us a story on how he has been able to [...]

Sealing the deal everytime? Is it always worth it?

Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]

Buying a commercial lawn care client, how much are they worth?

If you keep your feelers out there listening to what’s going on in your area, every once in a while you will hear of a lawn care company that wants to sell their customer base for what ever reason. It might sound like a sweet deal at first or maybe the lawn care business owner [...]

When your ads don’t work, strong customer relations will.

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

The biggest lawn care customer complaints and how they help.

Have you ever asked your new lawn care customers what their biggest complaint was with previous lawn care service providers? If you don’t you should and if you do, you need to make sure you don’t repeat them. Over time you will likely find your new customers have had similar problems. This information can be [...]

Should I give Christmas gifts to my lawn care customers?

Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]

How to manage when you can only be in one place at a time.

Running your lawn care business as a one man show has it’s advantages and disadvantages. When it’s only you performing the work and dealing with the customers, you know you are getting the job done and treating the customers the way you want them to be treated. But what about when you grow. When you [...]

Make you jobs smoother by involving the lawn care client.

To some lawn care business owners, the client has two jobs. One is to accept the bid and the other is to approve the finished project and make payment. Between those two points they may not want to hear anything from the client at all. But as we have seen on the Gopher Lawn Care [...]

A printer shares his business and marketing insights.

Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is [...]

Lawn Care Customer Questionnaire.

When you run a lawn care business over time you tend to develop a structure for processing new callers into becoming lawn care customers. You create different steps to follow in order to improve productivity. This system you create can then be passed on to new employees with the result of having them easily duplicate [...]

Spring lawn care flyer and direct marketing ideas.

Spring is here and many lawn care business owners are sending out their lawn care marketing material. I have seen quite a bit of flyers and direct mail offers that I wanted to share with you. Maybe some of these ideas will help you create offers and marketing material of your own. First up let [...]

What to include in your hand written thank you card?

Each year you should consider dropping off a hand written thank you card to your lawn care customers. You don’t have to do them all at once. Just break down your lawn care customer list and do them step by step. This is a great way to build up your lawn care business referrals.
What should [...]

How many welcome letters should each lawn care customer get?

Listen to this GopherHaul Lawn Care Business Podcast in mp3 format..
I am constantly learning new things on the Gopher Lawn Care Business Forum. The things that amaze me the most are the things that I just would have never thought of without the help of others. Take for example this simple topic. How many welcome [...]

Holiday cookie lawn care customer retention idea

We have been talking about how to start up different kinds of businesses on here lately and it got me thinking. What if you or your gf/wife always wanted to start a bakery kind of business but wanted to start small at first. Maybe you wanted to start with cookies. You could create a website [...]

3 month before and after lawn care customer retention letter sample.

One important thing to remember is that most lawn care customers who are going to cancel service will cancel it shortly after signing up with you. From another post, a forum member who studied this said “When researching our cancellation history I found that most of the cancelled lawn care accounts had been cancelled within [...]

Lawn of the Month marketing campaign.

Here is a lawn care marketing idea that could use to attract new business with little investment.
What if you created a lawn of the month contest. Create a yard sign that says lawn of the month and each month pick a different lawn you service to become the lawn of the month. Stick the yard [...]

End of lawn care season customer letter sample.

I added a great end of the lawn care season letter sample you can download and use for your lawn care business. This is a great way to reach out to your lawn care customers and say thank you.
Homeowner
10 Any Street
Yourcity, STATE 87392
Dear Customer,
I would like to thank you again for choosing Smith Landscaping for [...]

Positive press is good for your lawn care business.

Positive press can have a tremendous influence on how the public perceives you and your business. When people in your community hold you in high regard, they will want to hire you or purchase products from you. They will also pay a premium to do business with you because of the high level of goodwill [...]

When should your lawn care business send thank you letters?

Reaching out to your lawn care customers and letting them know they are appreciated is very important. This is all too often overlooked because the average lawn care business owner is just simply overwhelmed with the day to day activities of running his business. As a small business owner, you have many great opportunities to [...]