How to win home owner association lawn jobs.
Trying to crack open customers that live within certain homeowner associations can be tough to do. Especially if the HOA is a gated community. One lawn care business owner figured out a way to get their foot in the door with a interesting marketing tip. They shared with us their lawn care marketing secret on the Gopher Lawn Care Business Forum, where you can download the newsletter and they wrote “we are sponsoring a neighborhood association newsletter that reaches 86 homes. Currently, we take care of two customers in this sub-division.
HOA lawn care jobs
Having customers in this neighborhood is definitely a plus. About 40% of the neighbors hire lawn care services. Hopefully, with word of mouth, the signs on our equipment (truck and trailer), examples of our work and the newsletter will help us take work away from the other guys.”
Can you tell us a little about this newsletter you are sponsoring and how it worked out?
They replied “sponsoring the newsletter runs about $35 for printing costs. Our 1/4 page ad is printed on the bottom front page. The newsletter is written by one of the Board of Directors, so I don’t have any impact on how often the letters are published. We did get one client (every other week lawn service) and another to begin in the Spring. So within a month of the first newsletter we sponsored we got 2 mowings and already the ad has paid for itself!”
That is a fantastic idea! If you can pay for the printing throughout the year and say it is a monthly newsletter, that would $420 for the entire year. You could consider other ways to further promote your business in the newsletter by writing articles that talk about seasonal lawn care issues. You could also promote a monthly contest where you take photos of the nicest home with the best manicured property.
Lawn care business newsletter ad
All these ideas help create content the writers of the newsletters could desperately use! Another thing to keep in mind is if this works for one home owner’s association, you could consider covering the printing costs for others as well. This would be a great way for you to expand your lawn care business.
