Archive for November, 2009

How one lawn care business owner filled his Fall schedule.

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

How to submit $1 million of lawn care estimates in two weeks.

Getting the momentum of a new business going can be very difficult. It can feel like you are trying to move mountains. Sometimes an entrepreneur can become overwhelmed with a sense of impending doom when things don’t happen fast enough. But how does one get things going and potentially get them going fast? It takes [...]

How to get lawn care customers Vol.3

The GopherHaul guide on how to get customers for your landscaping and lawn care business - Volume 3 is now available.
Anyone can start a landscaping or lawn care business but the tricky part is finding customers. This book will show you how.
Coming up with marketing and service ideas to keep busy and profitable all year [...]

Is it email marketing or spamming?

Have you ever been in a situation where you were able to get a hold of a local organization’s email address database and wanted to send out email marketing material to their group? Would that be considered smart marketing or spamming? That is a great question brought up on the Gopher Lawn Care Business Forum. [...]

Tips for winning commercial snow plowing accounts.

Have you had difficulties landing commercial snow plowing accounts? It can be difficult to break through a companies layer of insulation before you get to the person in charge of making such decisions. Persistance seems to be a big part of the key to success. Let’s look into this discussion that took place on the [...]

Lining up Fall & Winter work.

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]

A look at how partnerships can fail.

Partnerships can be very easy to get into and very tricky to get out of. They tend to start innocently enough. You have a friend interested in doing the same thing as you, so you figure two heads are better than one and you pool your resources together. Well as we will see in this [...]

The 11 rules of engagement when going door to door.

Have you thought about going door to door in your area to meet new potential clients and promote your Fall & Winter services to them? Is so, you might be wondering what the best way to go about this is. Are there certain things you should do or shouldn’t do in order to improve your [...]

Should I give Christmas gifts to my lawn care customers?

Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]

How to manage when you can only be in one place at a time.

Running your lawn care business as a one man show has it’s advantages and disadvantages. When it’s only you performing the work and dealing with the customers, you know you are getting the job done and treating the customers the way you want them to be treated. But what about when you grow. When you [...]

Lawn marketing ideas that didn’t work and some that did.

Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]

Make you jobs smoother by involving the lawn care client.

To some lawn care business owners, the client has two jobs. One is to accept the bid and the other is to approve the finished project and make payment. Between those two points they may not want to hear anything from the client at all. But as we have seen on the Gopher Lawn Care [...]

A printer shares his business and marketing insights.

Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is [...]

How to win home owner association lawn jobs.

Trying to crack open customers that live within certain homeowner associations can be tough to do. Especially if the HOA is a gated community. One lawn care business owner figured out a way to get their foot in the door with a interesting marketing tip. They shared with us their lawn care marketing secret on [...]

How to make $230 an hour removing moss.

Have you ever taken a look at your customer’s home and seen moss on their siding or on their deck? Did you ever stop to talk to the customer and ask them if they would like it removed? There is money to be made in offering such services. A member of the Gopher Lawn Care [...]

Should you include a discount in your lawn care marketing?

To discount or not to discount, that is the question. I have seen plenty of arguments going one side to the other on the importance of discounting a teaser service when you are marketing your lawn care business. On the Gopher Lawn Care Business Forum I asked, how important do you feel it is to [...]

Cheap ways to drum up Fall lawn care business.

When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more [...]