Lawn Care Business Marketing Tips - GopherHaul Blog

Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]

If you keep your feelers out there listening to what’s going on in your area, every once in a while you will hear of a lawn care company that wants to sell their customer base for what ever reason. It might sound like a sweet deal at first or maybe the lawn care business owner [...]

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

Have you ever asked your new lawn care customers what their biggest complaint was with previous lawn care service providers? If you don’t you should and if you do, you need to make sure you don’t repeat them. Over time you will likely find your new customers have had similar problems. This information can be [...]

Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]

Running your lawn care business as a one man show has it’s advantages and disadvantages. When it’s only you performing the work and dealing with the customers, you know you are getting the job done and treating the customers the way you want them to be treated. But what about when you grow. When you [...]

To some lawn care business owners, the client has two jobs. One is to accept the bid and the other is to approve the finished project and make payment. Between those two points they may not want to hear anything from the client at all. But as we have seen on the Gopher Lawn Care [...]

Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is [...]

When you run a lawn care business over time you tend to develop a structure for processing new callers into becoming lawn care customers. You create different steps to follow in order to improve productivity. This system you create can then be passed on to new employees with the result of having them easily duplicate [...]

Spring is here and many lawn care business owners are sending out their lawn care marketing material. I have seen quite a bit of flyers and direct mail offers that I wanted to share with you. Maybe some of these ideas will help you create offers and marketing material of your own. First up let [...]

Each year you should consider dropping off a hand written thank you card to your lawn care customers. You don’t have to do them all at once. Just break down your lawn care customer list and do them step by step. This is a great way to build up your lawn care business referrals.
What should [...]

Listen to this GopherHaul Lawn Care Business Podcast in mp3 format..

I am constantly learning new things on the Gopher Lawn Care Business Forum. The things that amaze me the most are the things that I just would have never thought of without the help of others. Take for example this simple topic. How many welcome [...]

We have been talking about how to start up different kinds of businesses on here lately and it got me thinking. What if you or your gf/wife always wanted to start a bakery kind of business but wanted to start small at first. Maybe you wanted to start with cookies. You could create a website [...]

One important thing to remember is that most lawn care customers who are going to cancel service will cancel it shortly after signing up with you. From another post, a forum member who studied this said “When researching our cancellation history I found that most of the cancelled lawn care accounts had been cancelled within [...]

Here is a lawn care marketing idea that could use to attract new business with little investment.
What if you created a lawn of the month contest. Create a yard sign that says lawn of the month and each month pick a different lawn you service to become the lawn of the month. Stick the yard [...]

I added a great end of the lawn care season letter sample you can download and use for your lawn care business. This is a great way to reach out to your lawn care customers and say thank you.
Homeowner
10 Any Street
Yourcity, STATE 87392
Dear Customer,
I would like to thank you again for choosing Smith Landscaping for [...]

Positive press can have a tremendous influence on how the public perceives you and your business. When people in your community hold you in high regard, they will want to hire you or purchase products from you. They will also pay a premium to do business with you because of the high level of goodwill [...]

Reaching out to your lawn care customers and letting them know they are appreciated is very important. This is all too often overlooked because the average lawn care business owner is just simply overwhelmed with the day to day activities of running his business. As a small business owner, you have many great opportunities to [...]

If you are looking to increase your lawn care customer base, a great way to do it is by increasing your referrals. How do you increase your referrals? You can start by simply asking your current customers to help you out with a letter. You would be amazed at how your current customer base would [...]

How to improve your lawn care customer retention rates.
Every year a lawn care company is in business they will see their customer list recede a certain percentage. They may lose customers for many many reasons but one thing is for certain, each lawn care company will have a specific customer retention rate. That is the [...]

Recently we have been talking about how new lawn care customers should be sent a letter and some type of gift to help improve customer retention and minimize buyers remorse. This should be sent within the first month of service to minimize buyer remorse and improve customer retention. An inexpensive gift idea is a collection [...]

How to prevent lawn care customers from canceling service.
Have you found yourself in a situation where you recently sign up a new lawn care customer only to have them cancel shortly there after? Did you ever wonder why that is the case? It’s called buyer’s remorse Let’s take a look into this phenomenon and what [...]

Free lawn care customer cancellation letter and survey.
I’d like to thank one of our fellow forum members for sharing this letter you can download from our free lawn care business letter section here.
When a lawn care customer cancels, they are canceling for a reason. They may not want to tell you the reason face to [...]

What are you training your lawn care employees to do? You can join in on this discussion at the Gopher Lawn Care Business Forum here.
When you hire employees for your lawn care business, they are on the front lines and the impressions they make with the public and your customer base is going to do [...]

Are you giving all of your new lawn care customers a Welcoming Kit? If you aren’t you should start doing it. This is something that can really help keep your customers from leaving you. You can join this discussion further at the Gopher Lawn Care Business Forum.
Things to include in your Lawn Care Customer Welcoming [...]

When Fall arrives, here is a great lawn care marketing idea. It’s a two part marketing idea. First you order a large amount of Poinsettias or mums to hand out to your customers. Then with the flowers you have left, why not consider setting up a farmer’s market style display in your area. Maybe at [...]

One of the top questions asked on the Gopher Forum is how to get new customers. Well I wanted to answer this question as best as possible and I put together two new books. If you are looking to gain more lawn care customers this Summer and who isn’t, check out my brand new books [...]

There are lawn care businesses that like to market their cheap price as their greatest strength. This tends to happen with newer businesses than those who have been around for a while. Being the cheapest lawn care service around is one of the fastest ways to go out of business and we will see why [...]