Archive for the 'Lawn Care Marketing' Category

Why I got out of property management and into landscaping.

A new member of the Gopher Lawn Care Business Forum shared with us his experience with running a property management company and why he got out of it in order to focus on his landscaping business. This might help you gain some insight if you were thinking about expanding into property management in the future.
He [...]

Promoting your business at a ground breaking ceremony.

There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care [...]

Promoting a new landscape with a party.

How often have you created a new landscape project or hardscape project and thoughts to yourself, ‘if only the neighbors could see this place, they’d all want me to do this for them.’ This thought may come up especially as the scale of the project increases as well as the amount of profits.
There are plenty [...]

How to market lawn mowing prices.

A member of the Gopher Lawn Care Business Forum shared with us a postcard he had designed for his lawn care marketing campaign. In the postcard he was promoting an annual contract fee that would include all sorts of services a lawn care customer would get throughout the year if they signed up with him.
When [...]

Tips for promoting your lawn care business at trade shows.

Have you been trying to find ways to reach out further in your service area and attract more lawn care customers? Local home & garden trade shows can be a great way to meet and talk with home owners in your area. Here are some suggestions members of the Gopher Lawn Care Business Forum offered [...]

A $2,700 landscape project makeover.

I love to showcase some of the landscape projects, members of the Gopher Lawn Care Business Forum share with us. They are great learning tools because you get a chance to see a before and after image along with the bid price and the amount of profit the job generated. From this you can compare [...]

Ideas on how your lawn care business can sell better.

Are you looking for more ways to improve your sales skills? A new member of the Gopher Lawn Care Business Forum shared with us some of sales secrets. He wrote “I have 7 years of sales experience in retail and business. What got me to start my lawn care business is one day when I [...]

How to improve your website search engine rankings.

With each passing day more and more potential lawn care customers are looking to internet search engines for lawn care companies as those phone books are becoming a thing of the past. Knowing this will show you the importance of having a website but that is only the first step. You are also going to [...]

How to get wealthy lawn care customers.

A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]

I need help dealing with my lawn care customers.

Actually starting a lawn care business is but a small step in a grand adventure. Immediately as soon as you open the doors, you are going to start having to deal with conflict. Conflict from customers, staff members, equipment and the list goes on and on. If everyday you are operating your business, you can [...]

What you should include in your lawn care website.

Are you looking to create your own lawn care website? Or maybe thinking about adding some information to it but you are not sure what? Consider these ideas from the Gopher Lawn Care Business Forum.
The difference between success and failure can be very slight. So can the difference between good and great. That is why [...]

The do’s and dont’s of lawn care business holiday cards.

Sending out holiday cards to your lawn care customers at the end of the year is a great way to show your appreciation for them. But before you send them out, consider some of the do’s and dont’s from this discussion on the Gopher Lawn Care Business Forum. You also might want to spread the [...]

Lawn care business owner offering janitorial services too.

The winter months can be difficult for the newer lawn care business to get through but one member of the Gopher Lawn Care Business Forum found an additional service he could offer that will help him pave the way to pick up more lawn care customers in the Spring. He is now offering janitorial services.
He [...]

How to land commercial lawn care accounts without a mower.

You might read the title of this article and think to yourself, there is no way one can land a commercial lawn care account without having a mower, but this new lawn care business owner did. How did he do it? He knew the right people. But how did he meet the right people? That’s [...]

Is the customer always right?

We have a lot of discussions at the Gopher Lawn Care Business Forum on the topic of customers. How best to deal with them. How to attract them and in this discussion, are they always right?
A new lawn care business owner shared with us some of his thoughts on getting his lawn care business going [...]

5 steps to improve your lawn care business sales.

There are those who really take to sales immediately. They tend to be outgoing people, extroverts and they love to talk. For the rest of us, we find sales to be difficult and akward. In order to help you improve your sales techniques a member of the Gopher Lawn Care Business Forum shared with us [...]

How to improve your online lawn care advertising.

Do you find it difficult to create an ad for your online classified advertising? A lot of times you will see a lawn care business post an ad with just very bland text, but thanks to a member of the Gopher Lawn Care Business Forum, you can now download some free graphical templates to edit [...]

When your ads don’t work, strong customer relations will.

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

Tips on how to get your first lawn care customers.

A lot of people are getting laid off now. Some are having thoughts that now is the time to get their business started they always wanted. But this is bringing more competition than ever before for work which leads me to the question at hand. With all these new lawn care businesses getting started, how [...]

Profiting more on upsells than the original job?

When you are out on a potential job site to perform an estimate,  pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]

How one lawn care business owner filled his Fall schedule.

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

Lining up Fall & Winter work.

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]

Lawn marketing ideas that didn’t work and some that did.

Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]

Cheap ways to drum up Fall lawn care business.

When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more [...]

How to approach lawn care customers.

As we have seen from many discussions on the Gopher Lawn Care Business Forum, you can’t sit back and wait for lawn care customers to find you. You need to actively go out and seek them. A newer lawn care business owner was warming to this concept when he wrote and asked “ok we have [...]

Turn your truck and trailer into a force multiplier.

In the military they use terms like force multipliers. This term means with a given number of soldiers using certain equipment, they are able to project a larger amount of force than if they didn’t have it. The same term can be applied to the lawn care business. In this discussion we will see how [...]

Mow a neighbor’s lawn and get a new account?

Have you ever been out mowing your customer’s property and looked over at the neighbors to see the lawn could use a cut too? Did you ever decide to cut their lawn? Well a member of the Gopher Lawn Care Business Forum told us a little story about what he has been up to and [...]

Help! My lawn care marketing isn’t working!

It’s one of the most frustrating things to have to deal with as an owner of a small lawn care business, when you spend money on marketing and nothing is working. It can make you feel like you are in a ship that is sinking and no matter what you do to bail the water [...]

Lawn care marketing idea for the Fall.

If you are trying to promote your Fall yard leaf clean up and gutter clean out services but find going door to door takes too much time. Putting flyers in mailboxes is also a problem because it’s illegal and the Post Master can fine you. Well what about this? What if you got a whole [...]

Free lawn mowing for single moms?

We talk a lot on the Gopher Lawn Care Business Forum about how when you do something good for the community, you can get a lot of attention. Especially when you let the media know what you are doing. In a recent article on CNN it talked about a lawn care business owner who was [...]