Archive for the 'Lawn Care Marketing' Category
If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]
February 8th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Newspaper Ads, Referrals, Residential Customers, Word Of Mouth, door to door | No Comments
We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]
February 7th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Pricing, Referrals, Word Of Mouth | No Comments
Here are some Spring lawn care marketing ideas in both flyer and postcard format. I think they are all very creative and should hopefuly inspire you when you are working on your lawn care marketing material.
They all play up the selling point of taking your weekends off. You can read more on this at the [...]
February 3rd, 2010 | Posted in Free Lawn Care Flyer Template, General Business, Landscaping Business, Lawn Care Marketing, Marketing, Postcards | No Comments
Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]
February 1st, 2010 | Posted in Customer Retention, Direct Mail, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Pricing, Referrals, Residential Customers | No Comments
If you have been looking for some ideas to create your own lawn care quote card, check out what this Gopher Lawn Care Business Forum member put together and was using to promote his Spring lawn care services.
He wrote “My lawn care marketing plan this year is to visit a few neighborhoods and just write [...]
January 31st, 2010 | Posted in Commercial Customers, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Postcards, Residential Customers, Review My Lawn Care Marketing Material, door to door | No Comments
There is a constant flow of new lawn care businesses that get started up every year as there is a constant flow of lawn care businesses that fail. Finding a niche and standing out is very important if you are going to find success. I think we all learn best when presented with examples of [...]
January 28th, 2010 | Posted in Coupons, General Business, Gift or Discount Cards, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Website, Marketing, Press Release, Start up | No Comments
How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when [...]
January 26th, 2010 | Posted in General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Uniform, Marketing, Referrals, Word Of Mouth | No Comments
When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]
January 24th, 2010 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Postcards, Referrals, Tractor, Word Of Mouth, door to door, lawn care equipment | No Comments
Combining your love of multiple interests can really help set you apart from competitors and give you a unique marketing angle that is all your own. A member of the Gopher Lawn Care Business Forum was doing just that when he wrote us about a local outdoor cooking competition he was taking part in and [...]
January 18th, 2010 | Posted in Community Projects To Promote Your Business, Free Giveaway Contest, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, Word Of Mouth | No Comments
A new member of the Gopher Lawn Care Business Forum shared with us his experience with running a property management company and why he got out of it in order to focus on his landscaping business. This might help you gain some insight if you were thinking about expanding into property management in the future.
He [...]
January 17th, 2010 | Posted in Door hanger, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com, Referrals, Residential Customers, Snow plowing, Word Of Mouth | No Comments
There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care [...]
January 15th, 2010 | Posted in Community Projects To Promote Your Business, General Business, Goodwill, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Press Release, Residential Customers, Word Of Mouth, publicity stunt | No Comments
How often have you created a new landscape project or hardscape project and thoughts to yourself, ‘if only the neighbors could see this place, they’d all want me to do this for them.’ This thought may come up especially as the scale of the project increases as well as the amount of profits.
There are plenty [...]
January 14th, 2010 | Posted in General Business, Hardscaping, How to get, How to sell, Landscape Project, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, Word Of Mouth | No Comments
A member of the Gopher Lawn Care Business Forum shared with us a postcard he had designed for his lawn care marketing campaign. In the postcard he was promoting an annual contract fee that would include all sorts of services a lawn care customer would get throughout the year if they signed up with him.
When [...]
January 12th, 2010 | Posted in General Business, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Postcards, Pricing, Residential Customers | No Comments
Have you been trying to find ways to reach out further in your service area and attract more lawn care customers? Local home & garden trade shows can be a great way to meet and talk with home owners in your area. Here are some suggestions members of the Gopher Lawn Care Business Forum offered [...]
January 9th, 2010 | Posted in Business Card, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Residential Customers, home show | No Comments
I love to showcase some of the landscape projects, members of the Gopher Lawn Care Business Forum share with us. They are great learning tools because you get a chance to see a before and after image along with the bid price and the amount of profit the job generated. From this you can compare [...]
January 8th, 2010 | Posted in General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Internet, Landscape Project, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Mulch Jobs, Residential Customers, Website, door to door | No Comments
Are you looking for more ways to improve your sales skills? A new member of the Gopher Lawn Care Business Forum shared with us some of sales secrets. He wrote “I have 7 years of sales experience in retail and business. What got me to start my lawn care business is one day when I [...]
January 7th, 2010 | Posted in Business Card, Commercial Customers, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com, Newspaper Ads, Residential Customers, door to door | No Comments
With each passing day more and more potential lawn care customers are looking to internet search engines for lawn care companies as those phone books are becoming a thing of the past. Knowing this will show you the importance of having a website but that is only the first step. You are also going to [...]
December 29th, 2009 | Posted in General Business, Internet, Landscaping Business, Lawn Care Marketing, Lawn Care Website, Marketing, Search Engine Optimization, Website | No Comments
A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]
December 19th, 2009 | Posted in Cold Calling, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Referrals, Residential Customers, Word Of Mouth | No Comments
Actually starting a lawn care business is but a small step in a grand adventure. Immediately as soon as you open the doors, you are going to start having to deal with conflict. Conflict from customers, staff members, equipment and the list goes on and on. If everyday you are operating your business, you can [...]
December 19th, 2009 | Posted in General Business, How to Estimate - Services To Offer, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Mowing, Marketing, Mowing, Word Of Mouth | No Comments
Are you looking to create your own lawn care website? Or maybe thinking about adding some information to it but you are not sure what? Consider these ideas from the Gopher Lawn Care Business Forum.
The difference between success and failure can be very slight. So can the difference between good and great. That is why [...]
December 17th, 2009 | Posted in General Business, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Website, Marketing, Website, lawn care equipment | No Comments
Sending out holiday cards to your lawn care customers at the end of the year is a great way to show your appreciation for them. But before you send them out, consider some of the do’s and dont’s from this discussion on the Gopher Lawn Care Business Forum. You also might want to spread the [...]
December 16th, 2009 | Posted in Christmas, General Business, Landscaping Business, Lawn Care Business, Lawn Care Marketing, Marketing, Seasonal Promotion Ideas, Winter | No Comments
The winter months can be difficult for the newer lawn care business to get through but one member of the Gopher Lawn Care Business Forum found an additional service he could offer that will help him pave the way to pick up more lawn care customers in the Spring. He is now offering janitorial services.
He [...]
December 9th, 2009 | Posted in Commercial Customers, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Postcards | No Comments
You might read the title of this article and think to yourself, there is no way one can land a commercial lawn care account without having a mower, but this new lawn care business owner did. How did he do it? He knew the right people. But how did he meet the right people? That’s [...]
December 7th, 2009 | Posted in Commercial Customers, Door hanger, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Logo, Lawn Care Marketing, Lawn Mowing, Marketing, Mowing, Residential Customers, Snow plowing, Start up, door to door | No Comments
We have a lot of discussions at the Gopher Lawn Care Business Forum on the topic of customers. How best to deal with them. How to attract them and in this discussion, are they always right?
A new lawn care business owner shared with us some of his thoughts on getting his lawn care business going [...]
December 5th, 2009 | Posted in General Business, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Start up, door to door | No Comments
There are those who really take to sales immediately. They tend to be outgoing people, extroverts and they love to talk. For the rest of us, we find sales to be difficult and akward. In order to help you improve your sales techniques a member of the Gopher Lawn Care Business Forum shared with us [...]
December 2nd, 2009 | Posted in General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Start up, Word Of Mouth, door to door | No Comments
Do you find it difficult to create an ad for your online classified advertising? A lot of times you will see a lawn care business post an ad with just very bland text, but thanks to a member of the Gopher Lawn Care Business Forum, you can now download some free graphical templates to edit [...]
November 30th, 2009 | Posted in General Business, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com | No Comments
Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]
November 28th, 2009 | Posted in Customer Retention, Door hanger, General Business, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Marketing, Newspaper Ads, Postcards, Referrals, door to door | No Comments
A lot of people are getting laid off now. Some are having thoughts that now is the time to get their business started they always wanted. But this is bringing more competition than ever before for work which leads me to the question at hand. With all these new lawn care businesses getting started, how [...]
November 27th, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Start up, Word Of Mouth | No Comments
When you are out on a potential job site to perform an estimate, pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]
November 25th, 2009 | Posted in General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Seasonal Promotion Ideas, Tree Removal, Upsells | No Comments
Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]
November 20th, 2009 | Posted in Fall Leaf Cleanups, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Word Of Mouth, door to door | No Comments