Archive for the 'Lawn Care Marketing' Category
What a great discussion this is. Trying to figure out when is the right time to get lawn care customers. If you are new to the lawn care business or you haven’t started yet, you could potentially be picking different times of the year when you think it would be the best. You might even [...]
August 10th, 2010 | Posted in Door hanger, General Business, Landscaping Business, Lawn Care Business, Lawn Care Marketing, Marketing, Referrals, Start up, Word Of Mouth, door to door | No Comments
Any time I hear about how a great story on how a lawn care business owner landed some commercial accounts, I like to share the story with everyone to help you see how others do it. We all need to hear stories and experiences from others in order to broaden our horizons. This story came [...]
July 29th, 2010 | Posted in Commercial Customers, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Landscaping Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Residential Customers | No Comments
You’d be amazed how much business you could drum up if you put your mind to it. Most lawn care business owners tend to spend more time working on jobs than marketing. What if you stepped up your marketing effort a little more? If you did, where would you put that additional energy? Would you [...]
July 23rd, 2010 | Posted in Business Card, Commercial Customers, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Signs, Marketing, Referrals, Residential Customers | No Comments
Does your lawn care business have a website? If you do, congratulations you are ahead of the game. Many new lawn care business owners put off a website for far too long. It’s important to have a website to attract lawn care customers that are searching the internet for local lawn care providers. But just [...]
July 10th, 2010 | Posted in General Business, Landscaping Business, Lawn Care Business, Lawn Care Marketing, Marketing, Search Engine Optimization, Website | No Comments
A lot of lawn care business owners have experiences and skills from others industries that may not seem to mesh with lawn care at first glance. With some creativity, they may end up meshing perfectly. Take for instance this new lawn care business owner who shared with us his story on the Gopher Lawn Care [...]
July 7th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Customers, Lawn Care Marketing, Marketing | No Comments
We got into a discussion about classified ads on the Gopher Lawn Care Business Forum. This is a very important topic because a lot of lawn care business owners experiment with them. Print media is not yet dead. As long as your potential customers are reading the newspaper everyday, classified advertising is still a viable [...]
June 30th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads | No Comments
Most new lawn care businesses start out with a lot of time on their hands and little money. You may think this puts you at a disadvantage, but that is not the case. It actually is the exact ingredients you need to find success in your lawn care marketing. As you will see in this [...]
June 25th, 2010 | Posted in Door hanger, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, door to door | No Comments
There are an infinite number of ways to get your lawn care marketing message out to potential lawn care customers and the Gopher Lawn Care Business Forum is chock full of them. When you are considering implementing a new marketing idea you have to make sure the message you are getting your message out to [...]
May 30th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing | No Comments
It’s fascinating the lessons learned by new lawn care business owners who leave their full time jobs to go off on their own and start their own business. A member of the Gopher Lawn Care Business Forum shared with us some of the issues he ran into when he got started. He wrote “It’s one [...]
April 26th, 2010 | Posted in General Business, GopherHaul, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Podcast, Start up | No Comments
When you are trying to come up with a spring lawn care marketing letter, a member of the Gopher Lawn Care Business Forum made some great points on topics you should cover. He suggested in your you should
send letters to last year clients, with letterhead
mention organic fertilization
go for exciting, energetic wording
ask for referrals, recommendations, [...]
April 23rd, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Business Sales Letter, Lawn Care Customers, Lawn Care Marketing, Marketing | No Comments
Looking like a lawn care business versus looking like someone towing a trailer of lawn equipment can make a big difference when it comes to success. If you are operating a lawn care business and sitting there scratching your head, trying to figure out why you aren’t as busy as you want to be, consider [...]
April 15th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Trailer, lawn care equipment | No Comments
If only we could look into a crystal ball and see our future. Did what we dream of come true or did that dream turn into a nightmare. When you are getting your lawn care business started, you wouldn’t think your original plans and goals may lead you straight off a cliff, but you would [...]
April 9th, 2010 | Posted in General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Employees, Lawn Care Marketing, Marketing, Referrals, Start up, Upsells | No Comments
When you are trying to come up with your 0wn lawn care marketing material to promote your services in the spring, it can be pretty tough if you don’t have any examples to use as inspiration. Thankfully, a member of the Gopher Lawn Care Business Forum shared with us some of the flyers he created. [...]
April 7th, 2010 | Posted in Free Lawn Care Flyer Template, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers | No Comments
As an lawn care entrepreneur, you are most likely keeping your eye open for additional work above and beyond lawn mowing. Although some tend to disagree with offering additional services, it seems those who keep their eyes open for extra work, tend to find it and find success.
A member of the Gopher Lawn Care Business [...]
March 18th, 2010 | Posted in Cross Promotion / Synergy, General Business, How to Estimate - Services To Offer, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Word Of Mouth | No Comments
What do lawn care customers want? Their requirements can vary widely. Some may simply want the township off their back and not care how their lawn looks. Others will be very meticulous and want high quality lawn care service. What should you do when you service a customer with a smaller mower and then scale [...]
March 11th, 2010 | Posted in Business Card, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Mowing, Marketing, Residential Customers | No Comments
We all love to make more money and are constantly looking for new ways to do it. A member of the Gopher Lawn Care Business Forum had a great idea on how to make more cash. He shared with us this story that inspired his new idea.
He wrote “my wife and I came up with [...]
March 7th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Signs, Marketing, Residential Customers | No Comments
When I read this discussion I really thought it covered a pretty big issue that I think the lawn care business owner just didn’t see. Then it got me thinking, we all might be doing things that we may just not realize we could be doing differently and getting better results. In this situation a [...]
March 3rd, 2010 | Posted in General Business, Goodwill, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Mowing, Marketing, Referrals, Word Of Mouth | No Comments
I have learned in my years of running the Gopher Lawn Care Business Forum that anything is possible. If you can think it, you can make it happen. I try and never shoot down an idea because each time I read something that comes across to me as not possible, I am blown away that [...]
February 23rd, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, door to door | No Comments
It is always fascinating to study how lawn care business owners find new clients. We can learn something new from it every time. A new member of the Gopher Lawn Care Business Forum shared with us how he got his new lawn care business started and quickly ramped up to servicing 27 properties. He wrote [...]
February 15th, 2010 | Posted in Business Card, General Business, How to get, Landscaping Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Referrals, Residential Customers | No Comments
When it comes to marketing, we tend to look at how much it is going to cost us to print out 1,000 flyers or door hangers and ask ourselves if we can afford it. After a quick knee jerk reaction we either go or don’t go for it. Not much thought is generally placed on [...]
February 13th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, buying customers | No Comments
Winter will be gone soon and some lawn care business owners will be looking for ways to attract new lawn care customers. One of the members of the Gopher Lawn Care Business Forum shared with us some of his tips for successfully using lawn care bandit signs.
This discussion all started off when a member wrote [...]
February 11th, 2010 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Signs, Marketing, Review My Lawn Care Marketing Material | No Comments
If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]
February 8th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Newspaper Ads, Referrals, Residential Customers, Word Of Mouth, door to door | No Comments
We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]
February 7th, 2010 | Posted in Direct Mail, General Business, GopherHaul, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Podcast, Pricing, Referrals, Word Of Mouth | No Comments
Here are some Spring lawn care marketing ideas in both flyer and postcard format. I think they are all very creative and should hopefuly inspire you when you are working on your lawn care marketing material.
They all play up the selling point of taking your weekends off. You can read more on this at the [...]
February 3rd, 2010 | Posted in Free Lawn Care Flyer Template, General Business, Landscaping Business, Lawn Care Marketing, Marketing, Postcards | No Comments
Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]
February 1st, 2010 | Posted in Customer Retention, Direct Mail, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Pricing, Referrals, Residential Customers | No Comments
If you have been looking for some ideas to create your own lawn care quote card, check out what this Gopher Lawn Care Business Forum member put together and was using to promote his Spring lawn care services.
He wrote “My lawn care marketing plan this year is to visit a few neighborhoods and just write [...]
January 31st, 2010 | Posted in Commercial Customers, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Postcards, Residential Customers, Review My Lawn Care Marketing Material, door to door | No Comments
There is a constant flow of new lawn care businesses that get started up every year as there is a constant flow of lawn care businesses that fail. Finding a niche and standing out is very important if you are going to find success. I think we all learn best when presented with examples of [...]
January 28th, 2010 | Posted in Coupons, General Business, Gift or Discount Cards, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Website, Marketing, Press Release, Start up | No Comments
How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when [...]
January 26th, 2010 | Posted in General Business, GopherHaul, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Uniform, Marketing, Podcast, Referrals, Word Of Mouth | No Comments
When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]
January 24th, 2010 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Postcards, Referrals, Tractor, Word Of Mouth, door to door, lawn care equipment | No Comments
Combining your love of multiple interests can really help set you apart from competitors and give you a unique marketing angle that is all your own. A member of the Gopher Lawn Care Business Forum was doing just that when he wrote us about a local outdoor cooking competition he was taking part in and [...]
January 18th, 2010 | Posted in Community Projects To Promote Your Business, Free Giveaway Contest, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, Word Of Mouth | No Comments