Lawn Care Business Marketing Tips - GopherHaul Blog

It is always fascinating to study how lawn care business owners find new clients. We can learn something new from it every time. A new member of the Gopher Lawn Care Business Forum shared with us how he got his new lawn care business started and quickly ramped up to servicing 27 properties. He wrote [...]

When it comes to marketing, we tend to look at how much it is going to cost us to print out 1,000 flyers or door hangers and ask ourselves if we can afford it. After a quick knee jerk reaction we either go or don’t go for it. Not much thought is generally placed on [...]

Winter will be gone soon and some lawn care business owners will be looking for ways to attract new lawn care customers. One of the members of the Gopher Lawn Care Business Forum shared with us some of his tips for successfully using lawn care bandit signs.
This discussion all started off when a member wrote [...]

I got the latest version of LawnMail up on the Gopher Lawn Care Business Forum for you to download. This package of web code is jam packed with problem solving features.
First off, what is LawnMail? Basically it is a website platform that allows your lawn care customers to have more interaction with you.

If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]

We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]

Nothing gets under your skin more than showing up to mow a lawn and maintain a property only to meet the customer and have them tell you to come back next week. When a customer postpones lawn service, it not only messes up your schedule, but it costs you money.
What can you do about this [...]

Here are some Spring lawn care marketing ideas in both flyer and postcard format. I think they are all very creative and should hopefuly inspire you when you are working on your lawn care marketing material.
They all play up the selling point of taking your weekends off. You can read more on this at the [...]

Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]

If you have been looking for some ideas to create your own lawn care quote card, check out what this Gopher Lawn Care Business Forum member put together and was using to promote his Spring lawn care services.
He wrote “My lawn care marketing plan this year is to visit a few neighborhoods and just write [...]

A new member of the Gopher Lawn Care Business Forum wrote abut his situation. He had just recently gotten his lawn care business started and was finding there were plenty of things he needed to do in order to go legit. It’s pretty crazy the amount of hoops you gotta jump through to be legit, [...]

There is a constant flow of new lawn care businesses that get started up every year as there is a constant flow of lawn care businesses that fail. Finding a niche and standing out is very important if you are going to find success. I think we all learn best when presented with examples of [...]

How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when [...]

When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]

Are you getting your Spring lawn care marketing campaign together yet? A lot of lawn care business owners are. Here is a lawn care postcard that a member of the Gopher Lawn Care Business Forum got printed up. He will be sending out these cards soon.
He wrote “I ordered these lawn care postcards about 10 [...]

Combining your love of multiple interests can really help set you apart from competitors and give you a unique marketing angle that is all your own. A member of the Gopher Lawn Care Business Forum was doing just that when he wrote us about a local outdoor cooking competition he was taking part in and [...]

A new member of the Gopher Lawn Care Business Forum shared with us his experience with running a property management company and why he got out of it in order to focus on his landscaping business. This might help you gain some insight if you were thinking about expanding into property management in the future.
He [...]

There are many ways to market your lawn care and landscaping business. The best ways tend to be the ones where you can visit person to person with members of your community. Saying hello to them, shaking their hand, and getting to know them all help you sell. A member of the Gopher Lawn Care [...]

How often have you created a new landscape project or hardscape project and thoughts to yourself, ‘if only the neighbors could see this place, they’d all want me to do this for them.’ This thought may come up especially as the scale of the project increases as well as the amount of profits.
There are plenty [...]

A member of the Gopher Lawn Care Business Forum shared with us a postcard he had designed for his lawn care marketing campaign. In the postcard he was promoting an annual contract fee that would include all sorts of services a lawn care customer would get throughout the year if they signed up with him.
When [...]

Have you been trying to find ways to reach out further in your service area and attract more lawn care customers? Local home & garden trade shows can be a great way to meet and talk with home owners in your area. Here are some suggestions members of the Gopher Lawn Care Business Forum offered [...]

I love to showcase some of the landscape projects, members of the Gopher Lawn Care Business Forum share with us. They are great learning tools because you get a chance to see a before and after image along with the bid price and the amount of profit the job generated. From this you can compare [...]

Are you looking for more ways to improve your sales skills? A new member of the Gopher Lawn Care Business Forum shared with us some of sales secrets. He wrote “I have 7 years of sales experience in retail and business. What got me to start my lawn care business is one day when I [...]

Have you ever experimented with advertising your lawn care business in local newspapers? Did you find you got good results from your ad or no results at all? There are so many variables that can effect the results of your marketing campaign, it’s mind boggling. Did you know that the category your ad appears in [...]

With each passing day more and more potential lawn care customers are looking to internet search engines for lawn care companies as those phone books are becoming a thing of the past. Knowing this will show you the importance of having a website but that is only the first step. You are also going to [...]

As we have seen in many discussions on the Gopher Lawn Care Business Forum, the better the network you have, the more you will sell. Getting started though can pose a very tricky problem. How do you develop up a network to sell too?
Well chances are, you already have a network in place, you just [...]

Isn’t it amazing how success in business and sales always comes back to the simplest of things. Networking with people. That’s it. We sometimes seem to make this process so much more complicated than it needs to be.
Why do you feel we do this? Why do we get away from the fact that it all [...]

A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]

Actually starting a lawn care business is but a small step in a grand adventure. Immediately as soon as you open the doors, you are going to start having to deal with conflict. Conflict from customers, staff members, equipment and the list goes on and on. If everyday you are operating your business, you can [...]

Are you looking to create your own lawn care website? Or maybe thinking about adding some information to it but you are not sure what? Consider these ideas from the Gopher Lawn Care Business Forum.
The difference between success and failure can be very slight. So can the difference between good and great. That is why [...]