Archive for the 'Marketing' Category
Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]
November 20th, 2009 | Posted in Fall Leaf Cleanups, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Word Of Mouth, door to door | No Comments
Getting the momentum of a new business going can be very difficult. It can feel like you are trying to move mountains. Sometimes an entrepreneur can become overwhelmed with a sense of impending doom when things don’t happen fast enough. But how does one get things going and potentially get them going fast? It takes [...]
November 19th, 2009 | Posted in Business Card, Cold Calling, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Start up, door to door | No Comments
The GopherHaul guide on how to get customers for your landscaping and lawn care business - Volume 3 is now available.
Anyone can start a landscaping or lawn care business but the tricky part is finding customers. This book will show you how.
Coming up with marketing and service ideas to keep busy and profitable all year [...]
November 17th, 2009 | Posted in Commercial Customers, General Business, GopherHaul, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Business Book, Lawn Care Customers, Marketing, Residential Customers | No Comments
Have you ever been in a situation where you were able to get a hold of a local organization’s email address database and wanted to send out email marketing material to their group? Would that be considered smart marketing or spamming? That is a great question brought up on the Gopher Lawn Care Business Forum. [...]
November 16th, 2009 | Posted in General Business, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing | No Comments
Have you had difficulties landing commercial snow plowing accounts? It can be difficult to break through a companies layer of insulation before you get to the person in charge of making such decisions. Persistance seems to be a big part of the key to success. Let’s look into this discussion that took place on the [...]
November 14th, 2009 | Posted in Commercial Customers, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Snow plowing | No Comments
The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]
November 13th, 2009 | Posted in Fall, General Business, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Seasonal Promotion Ideas, Winter | No Comments
Have you thought about going door to door in your area to meet new potential clients and promote your Fall & Winter services to them? Is so, you might be wondering what the best way to go about this is. Are there certain things you should do or shouldn’t do in order to improve your [...]
November 11th, 2009 | Posted in Door hanger, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, door to door | No Comments
Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]
November 10th, 2009 | Posted in Christmas, Customer Retention, General Business, Goodwill, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Seasonal Promotion Ideas | No Comments
Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]
November 7th, 2009 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Parade | No Comments
Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is [...]
November 4th, 2009 | Posted in Commercial Customers, Customer Retention, Free Lawn Care Flyer Template, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Residential Customers | No Comments
Trying to crack open customers that live within certain homeowner associations can be tough to do. Especially if the HOA is a gated community. One lawn care business owner figured out a way to get their foot in the door with a interesting marketing tip. They shared with us their lawn care marketing secret on [...]
November 3rd, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Newsletter, Residential Customers | No Comments
To discount or not to discount, that is the question. I have seen plenty of arguments going one side to the other on the importance of discounting a teaser service when you are marketing your lawn care business. On the Gopher Lawn Care Business Forum I asked, how important do you feel it is to [...]
November 2nd, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing | No Comments
When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more [...]
November 2nd, 2009 | Posted in Fall, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Website, Marketing, Newspaper Ads, Seasonal Promotion Ideas, door to door | No Comments
As we have seen from many discussions on the Gopher Lawn Care Business Forum, you can’t sit back and wait for lawn care customers to find you. You need to actively go out and seek them. A newer lawn care business owner was warming to this concept when he wrote and asked “ok we have [...]
October 30th, 2009 | Posted in Door hanger, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Postcards, door to door | No Comments
In the military they use terms like force multipliers. This term means with a given number of soldiers using certain equipment, they are able to project a larger amount of force than if they didn’t have it. The same term can be applied to the lawn care business. In this discussion we will see how [...]
October 29th, 2009 | Posted in Business Card, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck, Lawn Care Truck & Trailer Signs, Lawn Signs, Marketing, Trailer, lawn care equipment | No Comments
Have you ever been out mowing your customer’s property and looked over at the neighbors to see the lawn could use a cut too? Did you ever decide to cut their lawn? Well a member of the Gopher Lawn Care Business Forum told us a little story about what he has been up to and [...]
October 28th, 2009 | Posted in Business Card, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Word Of Mouth | No Comments
You have probably heard the word synergy before. It means the value of the whole is greater than the sum of it’s parts. This holds true in many uses except potentially for this one. A lawn care business owner asked on the Gopher Lawn Care Business Forum if he should consider partnering up with his [...]
October 27th, 2009 | Posted in General Business, Landscaping Business, Lawn Care Business, Marketing, Partnership | No Comments
It’s one of the most frustrating things to have to deal with as an owner of a small lawn care business, when you spend money on marketing and nothing is working. It can make you feel like you are in a ship that is sinking and no matter what you do to bail the water [...]
October 26th, 2009 | Posted in General Business, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com, Residential Customers, Word Of Mouth, door to door | No Comments
I can never get enough of good start up business advice. When ever the opportunity arises, I like to ask successful business owners to share some insight as to how they were able to cross that very difficult mine field from start up business to successful operation. The best answers are never quick two or [...]
October 26th, 2009 | Posted in Business Failure, Debt, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Employees, Marketing, Overhead Costs, Trailer, Your First Employee, lawn care equipment, training | No Comments
Have you ever been on a site to give a lawn care estimate and sensed there was plenty more work to come your way if you were able to land this account and develop a working relationship with the property owner? Did you take this into account when you gave your estimate price? Was it [...]
October 25th, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Word Of Mouth | No Comments
We often talk on the Gopher Lawn Care Business Forum about the importance of social networking. How getting to know other business owners in your area can help your business grow. However what I have noticed is very few lawn care business owners I have talked to are members of their local Chamber of Commerce. [...]
October 24th, 2009 | Posted in Commercial Customers, General Business, Landscaping Business, Lawn Care Customers, Marketing, Word Of Mouth | No Comments
If you are trying to promote your Fall yard leaf clean up and gutter clean out services but find going door to door takes too much time. Putting flyers in mailboxes is also a problem because it’s illegal and the Post Master can fine you. Well what about this? What if you got a whole [...]
October 22nd, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Signs, Marketing, Residential Customers | No Comments
We talk a lot on the Gopher Lawn Care Business Forum about how when you do something good for the community, you can get a lot of attention. Especially when you let the media know what you are doing. In a recent article on CNN it talked about a lawn care business owner who was [...]
October 22nd, 2009 | Posted in Community Projects To Promote Your Business, General Business, Landscaping Business, Lawn Care Business, Lawn Care Marketing, Marketing, Referrals, Word Of Mouth | No Comments
You may not think at first glance a lawn care customer pays much attention to the safety precautions you either take or ignore when working on their property, but they do. People keep track of when you take trimmer guards off or mower guards. They know what can happen when these devices are taken off [...]
October 20th, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Uniform | No Comments
As we have seen in the Gopher Lawn Care Busines Forum, there is quite a bit of money to be made when you offer your clients irrigation system winterization services. But it seems a lot of lawn care business owner just don’t offer it because they don’t know how to do it. Well thank to [...]
October 19th, 2009 | Posted in Fall, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to sell, Irrigation, Landscaping Business, Lawn Care Business, Lawn Care Marketing, Marketing, Seasonal Promotion Ideas, Word Of Mouth | No Comments
Why travel around so much when you can sell more staying put at the same location. You may not think you are missing out on potential upsells until you read this. One of our Gopher Lawn Care Business Forum members shared with us his view on staying put and making more on upsells. He wrote [...]
October 17th, 2009 | Posted in General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Word Of Mouth | No Comments
Slow economies tend to drive people that once were employed into finding side work on their own. Sometimes this sidework is offering lawn care. When too many people are offering lawn care services, the price in the area tends to drop. So what do you do?
This is the situation a member of the Gopher Lawn [...]
October 13th, 2009 | Posted in Direct Mail, Door hanger, General Business, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Residential Customers, door to door | No Comments
Here are some more Fall lawn care business postcard designs that were posted on the Gopher Lawn Care Business Forum here. With all these designs, you got no reason to be stumped when you are thinking of what you should be sending out in the mail to get more lawn care customers.
Bob from Plan-It Graphics [...]
October 12th, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Postcards, Residential Customers | No Comments
If your lawn care business is looking for postcard designs to send out for your Fall marketing you gotta check out this post on the Gopher Lawn Care Business Forum. One of our members was going through a bunch of the lawn care business postcard designs he had submitted and wanted to know what we [...]
October 12th, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Customers, Marketing, Postcards, Residential Customers | No Comments
This is a very interesting topic. Lawn care business owners are always looking for ways to land commercial lawn care bids. But what’s the best way to do it? There are many ways to go about getting close with property managers to win bids but there is nothing like hearing the inside scoop straight from [...]
October 11th, 2009 | Posted in Commercial Customers, General Business, GopherHaul, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Podcast, Residential Customers | No Comments