Archive for the 'Referrals' Category

When is the right time to get lawn care customers?

What a great discussion this is. Trying to figure out when is the right time to get lawn care customers. If you are new to the lawn care business or you haven’t started yet, you could potentially be picking different times of the year when you think it would be the best. You might even [...]

Going big come hell or high water with my lawn care marketing.

You’d be amazed how much business you could drum up if you put your mind to it. Most lawn care business owners tend to spend more time working on jobs than marketing. What if you stepped up your marketing effort a little more? If you did, where would you put that additional energy? Would you [...]

Listening to your lawn care customers can make a big difference.

I know it sounds so cliche to say listen to your lawn care customers, but I think this is one of those simple issues that is way to often overlooked. One lawn care business got on the Gopher Lawn Care Business Forum and shared with us a story on how he has been able to [...]

A bigger lawn care business is not necessarily better.

If only we could look into a crystal ball and see our future. Did what we dream of come true or did that dream turn into a nightmare. When you are getting your lawn care business started, you wouldn’t think your original plans and goals may lead you straight off a cliff, but you would [...]

Out giving a mowing estimate & neighbor called the cops.

When I read this discussion I really thought it covered a pretty big issue that I think the lawn care business owner just didn’t see. Then it got me thinking, we all might be doing things that we may just not realize we could be doing differently and getting better results. In this situation a [...]

How he got 27 new lawn care properties in 8 weeks.

It is always fascinating to study how lawn care business owners find new clients. We can learn something new from it every time. A new member of the Gopher Lawn Care Business Forum shared with us how he got his new lawn care business started and quickly ramped up to servicing 27 properties. He wrote [...]

What’s better, a direct mailer pack or newspaper marketing.

If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]

Lawn care packages help you sell more.

We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]

Sealing the deal everytime? Is it always worth it?

Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]

Two simple keys to success in the lawn care industry.

How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when [...]

How to use and market tractor services for your lawn care business.

When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]

Why I got out of property management and into landscaping.

A new member of the Gopher Lawn Care Business Forum shared with us his experience with running a property management company and why he got out of it in order to focus on his landscaping business. This might help you gain some insight if you were thinking about expanding into property management in the future.
He [...]

How a free snow plowing can help you sell more.

As we have seen in many discussions on the Gopher Lawn Care Business Forum, the better the network you have, the more you will sell. Getting started though can pose a very tricky problem. How do you develop up a network to sell too?
Well chances are, you already have a network in place, you just [...]

Connections will make your lawn care business succeed.

Isn’t it amazing how success in business and sales always comes back to the simplest of things. Networking with people. That’s it. We sometimes seem to make this process so much more complicated than it needs to be.
Why do you feel we do this? Why do we get away from the fact that it all [...]

How to get wealthy lawn care customers.

A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]

How would your lawn care business compare to this one?

Every lawn care business is different, just like every business owner is different. Some are out there doing the bare bones minimum and getting paid only a bare bones minimum price. But there are others who take their lawn care business to a new level. A very competitive and professional level. I am very happy [...]

When your ads don’t work, strong customer relations will.

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

Profiting more on upsells than the original job?

When you are out on a potential job site to perform an estimate,  pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]

Advice on generating word of mouth advertising.

A lot of start up businesses really have a hard time generating word of mouth advertising. To help us understand how to do this better, I asked a member of the Gopher Lawn Care Business Forum how he did it.
I asked him, did you find it tough to generate word of mouth initially when you [...]

How one lawn care business owner filled his Fall schedule.

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

Lining up Fall & Winter work.

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]

Free lawn mowing for single moms?

We talk a lot on the Gopher Lawn Care Business Forum about how when you do something good for the community, you can get a lot of attention. Especially when you let the media know what you are doing. In a recent article on CNN it talked about a lawn care business owner who was [...]

Being on site longer improves your chances of selling more.

With many small lawn care businesses, the owners tend to feel there is more money when you get in and get out fast. However as we will see in this discussion, offering more services than simply lawn mowing can help you be on the job site longer. The longer you are on the job site, [...]

The trouble with lawn care business flyers.

Has your lawn care business handed out flyers to market your lawn mowing services? What kind of results did you receive? Were you happy with the results? One lawn care business owner talked about his frustration with handing out flyers, on the Gopher Lawn Care Business Forum and we got a chance to look into [...]

Do lawn care business door hangers work?

What a great topic! Do lawn care business door hangers work? That was the question posed to us on the Gopher Lawn Care Business Forum. In early June a lawn care business owner had just put out 500 door hangers and didn’t get a single call from them. Here is what he wrote “I just [...]

Are your lawn care customer letters personalized?

One of our Gopher Lawn Care Business Forum members put together this great letter to send out to his lawn care customers. When I asked him about the letter he said “A letter from me might just remind them that their lawn service is friendly & shares apart of itself, with them.
I also promote a [...]

How a new lawn care business landed commercial accounts.

A very popular question many new lawn care business owners ask is how can they land commercial accounts. A business owner on the Gopher Lawn Care Business Forum was kind enough to share some of his insights with us. He wrote “I start my lawn care business 2 months ago with 5 customers. As [...]

Your lawn care business image is everything.

A new lawn care business owner on the Gopher Lawn Care Business forum is trying to get his business off the ground. He is stationed at a military base and ran into a few problems which he was looking for help on. He wrote “Well I had this feeling I would run into issues and [...]

Marketing your lawn care business only with business cards?

Here in this economic slump we see daily posts on the Gopher Lawn Care Business Forum about the difficulties lawn care business owners are having, trying to find new lawn care customers. One of our members had an opposing marketing view that is held by many. He is finding a lot of success now. Let’s [...]

A lawn care business sales secret.

When you are getting your lawn care business started and you don’t have many personal contacts, the situation can be rough. Let’s take a look at what our friend and fellow Gopher Lawn Care Business Forum member did to go from getting no return calls to many.
Scott wrote “So my flyers & business cards have [...]