Archive for the 'Referrals' Category
If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]
February 8th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Newspaper Ads, Referrals, Residential Customers, Word Of Mouth, door to door | No Comments
We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]
February 7th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Pricing, Referrals, Word Of Mouth | No Comments
Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]
February 1st, 2010 | Posted in Customer Retention, Direct Mail, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Pricing, Referrals, Residential Customers | No Comments
How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when [...]
January 26th, 2010 | Posted in General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Uniform, Marketing, Referrals, Word Of Mouth | No Comments
When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]
January 24th, 2010 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Postcards, Referrals, Tractor, Word Of Mouth, door to door, lawn care equipment | No Comments
A new member of the Gopher Lawn Care Business Forum shared with us his experience with running a property management company and why he got out of it in order to focus on his landscaping business. This might help you gain some insight if you were thinking about expanding into property management in the future.
He [...]
January 17th, 2010 | Posted in Door hanger, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Marketing on Craigslist.com, Referrals, Residential Customers, Snow plowing, Word Of Mouth | No Comments
As we have seen in many discussions on the Gopher Lawn Care Business Forum, the better the network you have, the more you will sell. Getting started though can pose a very tricky problem. How do you develop up a network to sell too?
Well chances are, you already have a network in place, you just [...]
December 24th, 2009 | Posted in Commercial Customers, Community Projects To Promote Your Business, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Referrals, Residential Customers, Snow plowing, Word Of Mouth | No Comments
Isn’t it amazing how success in business and sales always comes back to the simplest of things. Networking with people. That’s it. We sometimes seem to make this process so much more complicated than it needs to be.
Why do you feel we do this? Why do we get away from the fact that it all [...]
December 20th, 2009 | Posted in Commercial Customers, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Referrals, Residential Customers, Word Of Mouth | No Comments
A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]
December 19th, 2009 | Posted in Cold Calling, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Referrals, Residential Customers, Word Of Mouth | No Comments
Every lawn care business is different, just like every business owner is different. Some are out there doing the bare bones minimum and getting paid only a bare bones minimum price. But there are others who take their lawn care business to a new level. A very competitive and professional level. I am very happy [...]
December 11th, 2009 | Posted in Commercial Customers, Free Lawn Care Flyer Template, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Mower, Referrals, Residential Customers, Welcoming Kit, Word Of Mouth, lawn care equipment | No Comments
Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]
November 28th, 2009 | Posted in Customer Retention, Door hanger, General Business, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Lawn Care Website, Marketing, Newspaper Ads, Postcards, Referrals, door to door | No Comments
When you are out on a potential job site to perform an estimate, pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]
November 25th, 2009 | Posted in General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Seasonal Promotion Ideas, Tree Removal, Upsells | No Comments
A lot of start up businesses really have a hard time generating word of mouth advertising. To help us understand how to do this better, I asked a member of the Gopher Lawn Care Business Forum how he did it.
I asked him, did you find it tough to generate word of mouth initially when you [...]
November 23rd, 2009 | Posted in Commercial Customers, General Business, Goodwill, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Referrals, Residential Customers, Start up, Word Of Mouth | No Comments
Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]
November 20th, 2009 | Posted in Fall Leaf Cleanups, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Word Of Mouth, door to door | No Comments
The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]
November 13th, 2009 | Posted in Fall, General Business, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Seasonal Promotion Ideas, Winter | No Comments
We talk a lot on the Gopher Lawn Care Business Forum about how when you do something good for the community, you can get a lot of attention. Especially when you let the media know what you are doing. In a recent article on CNN it talked about a lawn care business owner who was [...]
October 22nd, 2009 | Posted in Community Projects To Promote Your Business, General Business, Landscaping Business, Lawn Care Business, Lawn Care Marketing, Marketing, Referrals, Word Of Mouth | No Comments
With many small lawn care businesses, the owners tend to feel there is more money when you get in and get out fast. However as we will see in this discussion, offering more services than simply lawn mowing can help you be on the job site longer. The longer you are on the job site, [...]
October 7th, 2009 | Posted in General Business, GopherHaul, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Podcast, Referrals, Residential Customers, Word Of Mouth | No Comments
Has your lawn care business handed out flyers to market your lawn mowing services? What kind of results did you receive? Were you happy with the results? One lawn care business owner talked about his frustration with handing out flyers, on the Gopher Lawn Care Business Forum and we got a chance to look into [...]
September 16th, 2009 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Referrals, Residential Customers, door to door | No Comments
What a great topic! Do lawn care business door hangers work? That was the question posed to us on the Gopher Lawn Care Business Forum. In early June a lawn care business owner had just put out 500 door hangers and didn’t get a single call from them. Here is what he wrote “I just [...]
September 15th, 2009 | Posted in Commercial Customers, Door hanger, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Residential Customers, door to door | No Comments
One of our Gopher Lawn Care Business Forum members put together this great letter to send out to his lawn care customers. When I asked him about the letter he said “A letter from me might just remind them that their lawn service is friendly & shares apart of itself, with them.
I also promote a [...]
September 7th, 2009 | Posted in General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Business Sales Letter, Lawn Care Customers, Marketing, Referrals, Residential Customers | No Comments
A very popular question many new lawn care business owners ask is how can they land commercial accounts. A business owner on the Gopher Lawn Care Business Forum was kind enough to share some of his insights with us. He wrote “I start my lawn care business 2 months ago with 5 customers. As [...]
June 16th, 2009 | Posted in Business Card, Commercial Customers, Door hanger, General Business, How to Estimate - Services To Offer, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Referrals, Word Of Mouth | No Comments
A new lawn care business owner on the Gopher Lawn Care Business forum is trying to get his business off the ground. He is stationed at a military base and ran into a few problems which he was looking for help on. He wrote “Well I had this feeling I would run into issues and [...]
June 16th, 2009 | Posted in Business Card, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck, Lawn Care Truck & Trailer Signs, Lawn Care Uniform, Marketing, Referrals, Residential Customers, Start up, Word Of Mouth, lawn care equipment | No Comments
Here in this economic slump we see daily posts on the Gopher Lawn Care Business Forum about the difficulties lawn care business owners are having, trying to find new lawn care customers. One of our members had an opposing marketing view that is held by many. He is finding a lot of success now. Let’s [...]
April 22nd, 2009 | Posted in Business Card, Commercial Customers, General Business, GopherHaul, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Podcast, Referrals, Residential Customers, Word Of Mouth | No Comments
When you are getting your lawn care business started and you don’t have many personal contacts, the situation can be rough. Let’s take a look at what our friend and fellow Gopher Lawn Care Business Forum member did to go from getting no return calls to many.
Scott wrote “So my flyers & business cards have [...]
April 15th, 2009 | Posted in Business Card, Free Lawn Care Flyer Template, General Business, GopherHaul, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Podcast, Referrals, Residential Customers, Review My Lawn Care Marketing Material, Word Of Mouth | No Comments
Each year you should consider dropping off a hand written thank you card to your lawn care customers. You don’t have to do them all at once. Just break down your lawn care customer list and do them step by step. This is a great way to build up your lawn care business referrals.
What should [...]
November 7th, 2008 | Posted in Business Card, Customer Retention, General Business, Lawn Care Business, Lawn Care Customer Survey, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals | No Comments
If there is one group of local business people I find are constantly hammering me with direct mail marketing material, it’s realtors. They really seem to have their act together when it comes to promoting their name and face out to the local community. So lucky me and lucky us when a new Gopher Lawn [...]
November 2nd, 2008 | Posted in Commercial Customers, Direct Mail, Free Lawn Care Flyer Template, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Magnets, Marketing, Referrals, Residential Customers, Word Of Mouth, door to door | No Comments
When you are looking to gain new landscaping or lawn care customers, consider reaching out to your local garden centers. Purchase your supplies from them and see if you can get a business card display at their registers. Then ask the staff who sell lawn and garden supplies to refer your lawn care business for [...]
November 1st, 2008 | Posted in Business Card, Commercial Customers, Cross Promotion / Synergy, Door hanger, Free Lawn Care Flyer Template, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Podcast, Referrals, Residential Customers, door to door | No Comments
Real estate agents are the first people to really make contact with new home owners in your area. The agent has already built up a bond with the new home owner and is in a great position to refer your services to them. Why not team up with one or many real estate agents in [...]
November 1st, 2008 | Posted in Cross Promotion / Synergy, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Podcast, Referrals, Residential Customers, Welcoming Kit | No Comments
If you are looking to increase your lawn care customer base, a great way to do it is by increasing your referrals. How do you increase your referrals? You can start by simply asking your current customers to help you out with a letter. You would be amazed at how your current customer base would [...]
October 21st, 2008 | Posted in Business Card, Commercial Customers, Customer Retention, General Business, How to get, Lawn Care Business Sales Letter, Lawn Care Customers, Lawn Care Marketing, Marketing, Referrals, Residential Customers | No Comments
I am always keeping my eye out for new and creative marketing ideas that can be applied to the lawn care business and I saw one that I thought was great.
Realtors who have any chance at making money know they need to keep their name out, especially when people are looking to sell their homes. [...]
October 15th, 2008 | Posted in Door hanger, Fall, General Business, Halloween, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Referrals, Residential Customers, Seasonal Promotion Ideas | No Comments