Lawn Care Business Marketing Tips - GopherHaul Blog

When you are just getting your lawn care business started, missing a potential new lawn care customer’s phone call is a big deal. It’s a big deal when you have been in business for a while too, but it seems especially important when you are just getting started which leads me to this great question [...]

A very popular question many new lawn care business owners ask is how can they land commercial accounts. A business owner on the Gopher Lawn Care Business Forum was kind enough to share some of his insights with us. He wrote “I start my lawn care business 2 months ago with 5 customers. As [...]

How important is it to have signs and marketing material on your landscaping truck and trailer? This is a very good question that was asked on the Gopher Lawn Care Business Forum. A member wrote “things are really taking off here this Spring and it has has been crazy in a good way. My question [...]

When you run a lawn care business over time you tend to develop a structure for processing new callers into becoming lawn care customers. You create different steps to follow in order to improve productivity. This system you create can then be passed on to new employees with the result of having them easily duplicate [...]

Here in this economic slump we see daily posts on the Gopher Lawn Care Business Forum about the difficulties lawn care business owners are having, trying to find new lawn care customers. One of our members had an opposing marketing view that is held by many. He is finding a lot of success now. Let’s [...]

Lawn care business owners should always be looking for ways to sell more to their current customer base. One of the ideas on how to sell more is by offering seasonal flower beds. Should you consider offering this service? Is it profitable? Would it be worth your while? Or should you subcontract this out and [...]

We are starting to see more and more lawn care business marketing material being displayed on the Gopher Lawn Care Business Forum. Check out this Spring Lawn Care Business Brochures DJ just got back from the printer. They are really nice looking.
DJ was asked how he would distribute these brochures and he said “these brochures [...]

$200,000 in one month? Is your lawn care or landscaping business able to do that? Well if you’re not there yet, read this article and find out how to do it.
If you are looking to grow your lawn care and landscaping business you need to think big. Let’s take a look into how one of [...]

If you miss reading the GopherHaul Lawn Care Business Forum for a single day, you could miss out on a lot. This idea is sure to make you a favorite amongst your customers and neighbors. To promote your snow plowing services why not use this marketing idea.
Tony wrote us and said “Here is an example [...]

I am lucky enough to interact with many new lawn care business owners who are just getting started. Most of the time they seem to ask two questions. How do I get commercial accounts and how do I figure out how much to charge to mow a lawn. Let’s look at this example.

Before you spend a dime on any landscaping or lawn care marketing make sure you play with the figures before you enact your plan. Use this new Lawn Care Marketing Return On Investment calculator to see how much money your marketing campaign will bring you, before you go through with it. You never know, you [...]

Once you are contacted by a potential client and meet with them to bid on their property, you aren’t done yet. Remember to always follow up. This applies to both commercial and residential lawn care customers.
Kim asked “I was just wondering after someone calls you for a lawn care estimate and you go out meet [...]

The winter months can be a tough time for a lawn care business. More and more lawn care businesses are getting into offering outdoor holiday lighting and decoration services to help them get through the slow times. Those who have experimented with it seem to be pretty happy with the results but how do you [...]

When you are trying to get a new potential lawn care client to sign up with an annual lawn care contract, sometimes you may want to offer some kind of inducement to get them to jump on it. That is exactly what was being discussed in a post at the Gopher Lawn Care Business Forum. [...]

It seems like every year I hear a similar story in different variations. A new business is just getting itself stabilized with a hand full of customers when a large account seems to be calling them from up high atop a mountain of promised money. The call becomes so enticing that the entrepreneur can not [...]

When winter comes, the lawn care and landscaping industry jobs tend to slow down. Which leads me to this great question that was asked on the Gopher Lawn Care Business Forum. “It’s winter time and work is becoming scarce. So when a customer calls me and I go out to give them a bid I’ve [...]

If there is one group of local business people I find are constantly hammering me with direct mail marketing material, it’s realtors. They really seem to have their act together when it comes to promoting their name and face out to the local community. So lucky me and lucky us when a new Gopher Lawn [...]

When you are looking to gain new landscaping or lawn care customers, consider reaching out to your local garden centers. Purchase your supplies from them and see if you can get a business card display at their registers. Then ask the staff who sell lawn and garden supplies to refer your lawn care business for [...]

What if, instead of lawn care business cards, you had coupons printed up that were the size of dollar bills. You could hold them in your wallet and when you handed them to people, they could keep it in their wallet as well.
You could hand these out to current customers to give to their friends [...]

Listen to this GopherHaul Lawn Care Business Podcast in mp3 format..

I am constantly learning new things on the Gopher Lawn Care Business Forum. The things that amaze me the most are the things that I just would have never thought of without the help of others. Take for example this simple topic. How many welcome [...]

Search engine optimization 101 for lawn care businesses.
You can put together a great looking site but people need to find it when they are searching for lawn service. How do you get your site to appear when a potential customer is looking for lawn care service? You need to know what they are looking for [...]

We have been talking about how to start up different kinds of businesses on here lately and it got me thinking. What if you or your gf/wife always wanted to start a bakery kind of business but wanted to start small at first. Maybe you wanted to start with cookies. You could create a website [...]

When your lawn care business is submitting a bid for property maintenance, consider including this bid cover letter sample. It’s a great way to look professional and improve your chances at winning the lawn care bid.
Mr. Smith
123 Main St
Anytown, USA 90210
(800) 123-4567
RE: Weekly Lawn Maintenance
Dear Mr. Smith,
Thank you for inviting XXXX Lawn Care [...]

I added a great end of the lawn care season letter sample you can download and use for your lawn care business. This is a great way to reach out to your lawn care customers and say thank you.
Homeowner
10 Any Street
Yourcity, STATE 87392
Dear Customer,
I would like to thank you again for choosing Smith Landscaping for [...]

Reaching out to your lawn care customers and letting them know they are appreciated is very important. This is all too often overlooked because the average lawn care business owner is just simply overwhelmed with the day to day activities of running his business. As a small business owner, you have many great opportunities to [...]

New lawn care business owners tend to enter the market by bidding their jobs lower than others. This may work at times but as you grow, you will see problems with this lawn care marketing attack plan. The first problem is that you may be losing money on the work you are doing or just [...]

If you are looking to increase your lawn care customer base, a great way to do it is by increasing your referrals. How do you increase your referrals? You can start by simply asking your current customers to help you out with a letter. You would be amazed at how your current customer base would [...]

How to improve your lawn care customer retention rates.
Every year a lawn care company is in business they will see their customer list recede a certain percentage. They may lose customers for many many reasons but one thing is for certain, each lawn care company will have a specific customer retention rate. That is the [...]

Recently we have been talking about how new lawn care customers should be sent a letter and some type of gift to help improve customer retention and minimize buyers remorse. This should be sent within the first month of service to minimize buyer remorse and improve customer retention. An inexpensive gift idea is a collection [...]

What are you training your lawn care employees to do? You can join in on this discussion at the Gopher Lawn Care Business Forum here.
When you hire employees for your lawn care business, they are on the front lines and the impressions they make with the public and your customer base is going to do [...]