Lawn Care Business Marketing Tips - GopherHaul Blog

When you are trying to come up with a spring lawn care marketing letter, a member of the Gopher Lawn Care Business Forum made some great points on topics you should cover. He suggested in your you should

send letters to last year clients, with letterhead
mention organic fertilization
go for exciting, energetic wording
ask for referrals, recommendations, [...]

Looking like a lawn care business versus looking like someone towing a trailer of lawn equipment can make a big difference when it comes to success. If you are operating a lawn care business and sitting there scratching your head, trying to figure out why you aren’t as busy as you want to be, consider [...]

Going from being an employee to starting your own lawn care business can appear to be a daunting challenge. As an employee you don’t so much have to find the work as you have to do the work. Many of the day to day business issues are dealt with by the business owner. As an [...]

It usually takes about one lawn care season to get you to a point where you begin to understand your overhead and operational costs. At the end of your first season, you may look at your bank account and realize with all your efforts, you have very little money to show from it. If you [...]

There are many situations you will run into as a lawn care business owner where you may wonder if you should be charging extra for certain services. A member of the Gopher Lawn Care Business Forum had an interesting question along these lines when he asked “if you are providing lawn care for a [...]

Most every new lawn care business owner is going to mess up on a few things. The way they handle mistakes can make the difference between being able to stay in business for the long haul or losing your customers too soon. One new lawn care business owner got on the Gopher Lawn Care Business [...]

If only we could look into a crystal ball and see our future. Did what we dream of come true or did that dream turn into a nightmare. When you are getting your lawn care business started, you wouldn’t think your original plans and goals may lead you straight off a cliff, but you would [...]

When you are trying to come up with your 0wn lawn care marketing material to promote your services in the spring, it can be pretty tough if you don’t have any examples to use as inspiration. Thankfully, a member of the Gopher Lawn Care Business Forum shared with us some of the flyers he created. [...]

Everyone who runs a business has customers. Sometimes those customers are a delight to work with while other times they can be nightmares. Everyone seems to do alright handling the happy customers but it can be a serious challenge to handle a difficult customer. Depending on the choices you make, such situations can be turned [...]

There are many paths you can take your lawn care business when you want it to grow. You can focus on residential. Or maybe focus on commercial lawn care. Many newer lawn care business owners like to try and get their feet wet in commercial work as soon as they have a few residential customers. [...]

It can be really difficult to keep your lawn care customers signed up with you for service all year long, especially when the season slows down. If you lose contact with them during the slow months, it can be tough to get in touch with them to sign up and start again in the Spring. [...]

For a lawn care customer, it can be very difficult to envision how their property can be transformed from a bland empty area into a well landscaped masterpiece. That is where you come in. You would be surprised on how many more landscape sales you could make if only you took a moment to see [...]

Do you have customers who own properties in your area but live elsewhere? Do they require you to perform additional tasks local customers don’t need? Servicing out of town customers can be more challenging than servicing local customers. Here is a great story that came up on the Gopher Lawn Care Business Forum. If you [...]

Lawn care business owners are always looking for ways to make more money from their current customer base. Here are some simple upsell ideas you could offer without having to invest much in up front costs. You already service a customer’s property and that can help them prepare for Spring and Summer parties. What if [...]

As an lawn care entrepreneur, you are most likely keeping your eye open for additional work above and beyond lawn mowing. Although some tend to disagree with offering additional services, it seems those who keep their eyes open for extra work, tend to find it and find success.
A member of the Gopher Lawn Care Business [...]

This was a very novel approach to estimating a commercial lawn care job. I don’t often see this happen but I guess it goes to show you, it never hurts to ask. This is especially true when you are talking to a new client that is switching lawn care service providers. If you take the [...]

Have you ever sat back and wondered what it is that is keeping your lawn care business from growing? Do you find it difficult to talk with new people? Do you have a difficult time trying to sell yourself and your services? If you do, you are not alone. I had a discussion on the [...]

What do lawn care customers want? Their requirements can vary widely. Some may simply want the township off their back and not care how their lawn looks. Others will be very meticulous and want high quality lawn care service. What should you do when you service a customer with a smaller mower and then scale [...]

We all love to make more money and are constantly looking for new ways to do it. A member of the Gopher Lawn Care Business Forum had a great idea on how to make more cash. He shared with us this story that inspired his new idea.
He wrote “my wife and I came up with [...]

Jumping from residential lawn care to offering commercial lawn care can be tough on a newer lawn care business owner because you just aren’t used to estimating larger properties. With no example to go by you may greatly underestimate the amount of time it would take you to mow and underestimate the amount you should [...]

We all want to know where we stand compared to others in the industry that have been in business for a similar time we have been. Are we ahead of others or are we lagging behind? It’s impossible to know if we live our lives in a vacuum. That is why a new lawn care [...]

When I read this discussion I really thought it covered a pretty big issue that I think the lawn care business owner just didn’t see. Then it got me thinking, we all might be doing things that we may just not realize we could be doing differently and getting better results. In this situation a [...]

When you are coming up with a slogan or a tag line for your lawn care business you really have to think about it and look at it through the eyes of the potential customer. In fact, if you have a few slogans you are considering, you should run them by some friends or family [...]

When times are tough, we all tend to get a little desperate and look for a short cut or a quick way to make things better. There are also those who prey upon others looking to make a quick buck so we need to constantly be on the watch. A prime example of where a [...]

The end of the year can be a very slow time for lawn care business owners. However with some creativity it doesn’t have to be. Check out what this one lawn care business owner does on his slow time. He details cars and makes quite a bit of good money doing it. A great thing [...]

To get your lawn care business started, it really doesn’t take much. In fact if you just one day decided to tell your friends that you started your lawn care business, then in a sense you are started. That easy, that simple. However, to actually turn it into a profitable business that you and your [...]

I have learned in my years of running the Gopher Lawn Care Business Forum that anything is possible. If you can think it, you can make it happen. I try and never shoot down an idea because each time I read something that comes across to me as not possible, I am blown away that [...]

You have probably been in this situation in the past where you are mowing a lawn care customer’s property and they come out to ask you how much it would cost to have you ——–. You eyeball the job and because you don’t know how much the materials are going to cost, you ballpark the [...]

This always makes for a lively debate on the Gopher Lawn Care Business Forum. Should you build your lawn care business on commercial lawn care customers or residential customers and why? The answer a lot of times is shaped by the experience each business owner has had with these different types of customers. However when [...]

It is always fascinating to study how lawn care business owners find new clients. We can learn something new from it every time. A new member of the Gopher Lawn Care Business Forum shared with us how he got his new lawn care business started and quickly ramped up to servicing 27 properties. He wrote [...]