Lawn Care Business Marketing Tips - GopherHaul Blog

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

Getting the momentum of a new business going can be very difficult. It can feel like you are trying to move mountains. Sometimes an entrepreneur can become overwhelmed with a sense of impending doom when things don’t happen fast enough. But how does one get things going and potentially get them going fast? It takes [...]

The GopherHaul guide on how to get customers for your landscaping and lawn care business - Volume 3 is now available.
Anyone can start a landscaping or lawn care business but the tricky part is finding customers. This book will show you how.
Coming up with marketing and service ideas to keep busy and profitable all year [...]

Have you ever been in a situation where you were able to get a hold of a local organization’s email address database and wanted to send out email marketing material to their group? Would that be considered smart marketing or spamming? That is a great question brought up on the Gopher Lawn Care Business Forum. [...]

Have you had difficulties landing commercial snow plowing accounts? It can be difficult to break through a companies layer of insulation before you get to the person in charge of making such decisions. Persistance seems to be a big part of the key to success. Let’s look into this discussion that took place on the [...]

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]

Have you thought about going door to door in your area to meet new potential clients and promote your Fall & Winter services to them? Is so, you might be wondering what the best way to go about this is. Are there certain things you should do or shouldn’t do in order to improve your [...]

Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]

Running your lawn care business as a one man show has it’s advantages and disadvantages. When it’s only you performing the work and dealing with the customers, you know you are getting the job done and treating the customers the way you want them to be treated. But what about when you grow. When you [...]

Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]

To some lawn care business owners, the client has two jobs. One is to accept the bid and the other is to approve the finished project and make payment. Between those two points they may not want to hear anything from the client at all. But as we have seen on the Gopher Lawn Care [...]

Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is [...]

Trying to crack open customers that live within certain homeowner associations can be tough to do. Especially if the HOA is a gated community. One lawn care business owner figured out a way to get their foot in the door with a interesting marketing tip. They shared with us their lawn care marketing secret on [...]

Have you ever taken a look at your customer’s home and seen moss on their siding or on their deck? Did you ever stop to talk to the customer and ask them if they would like it removed? There is money to be made in offering such services. A member of the Gopher Lawn Care [...]

To discount or not to discount, that is the question. I have seen plenty of arguments going one side to the other on the importance of discounting a teaser service when you are marketing your lawn care business. On the Gopher Lawn Care Business Forum I asked, how important do you feel it is to [...]

When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more [...]

As we have seen from many discussions on the Gopher Lawn Care Business Forum, you can’t sit back and wait for lawn care customers to find you. You need to actively go out and seek them. A newer lawn care business owner was warming to this concept when he wrote and asked “ok we have [...]

In the military they use terms like force multipliers. This term means with a given number of soldiers using certain equipment, they are able to project a larger amount of force than if they didn’t have it. The same term can be applied to the lawn care business. In this discussion we will see how [...]

Have you ever been out mowing your customer’s property and looked over at the neighbors to see the lawn could use a cut too? Did you ever decide to cut their lawn? Well a member of the Gopher Lawn Care Business Forum told us a little story about what he has been up to and [...]

Do you have trouble coming up with a way to estimate and invoice your snow plow customers? If you do, you’re not alone. Plenty of new businesses get stuck on this but thankfully I got to talk with a snow plow business owner who shared some great advice on how to estimate and bill your [...]

It’s one of the most frustrating things to have to deal with as an owner of a small lawn care business, when you spend money on marketing and nothing is working. It can make you feel like you are in a ship that is sinking and no matter what you do to bail the water [...]

I can never get enough of good start up business advice. When ever the opportunity arises, I like to ask successful business owners to share some insight as to how they were able to cross that very difficult mine field from start up business to successful operation. The best answers are never quick two or [...]

Have you ever been on a site to give a lawn care estimate and sensed there was plenty more work to come your way if you were able to land this account and develop a working relationship with the property owner? Did you take this into account when you gave your estimate price? Was it [...]

We often talk on the Gopher Lawn Care Business Forum about the importance of social networking. How getting to know other business owners in your area can help your business grow. However what I have noticed is very few lawn care business owners I have talked to are members of their local Chamber of Commerce. [...]

If you are trying to promote your Fall yard leaf clean up and gutter clean out services but find going door to door takes too much time. Putting flyers in mailboxes is also a problem because it’s illegal and the Post Master can fine you. Well what about this? What if you got a whole [...]

You may not think at first glance a lawn care customer pays much attention to the safety precautions you either take or ignore when working on their property, but they do. People keep track of when you take trimmer guards off or mower guards. They know what can happen when these devices are taken off [...]

Being that a lot of start up lawn care businesses read the Gopher Lawn Care Business Forum, I asked the members what equipment would you suggest purchasing now that you have had some time to see what works well and what doesn’t. What I found was quite interesting and I hope it gets you thinking. [...]

In a discussion on the Gopher Lawn Care Business Forum, we talked about how breaking landscape projects down into sections can really help you sell larger projects. If the customer knows that at anytime they can say ok this is enough. Or if they feel their budget is shrinking to pay for the landscape project, [...]

Why travel around so much when you can sell more staying put at the same location. You may not think you are missing out on potential upsells until you read this. One of our Gopher Lawn Care Business Forum members shared with us his view on staying put and making more on upsells. He wrote [...]

Here is the follow up conversation I had with a property manager on the Gopher Lawn Care Business forum. He shared with me some really important insights you must know as a lawn care business owner if you want to win him or others in the industry over and get them to accept your bid.
I [...]