Archive for the 'How to sell' Category

Giving a kickback to get a lawn care bid.

Is it a good idea to give a kick back to get a lawn care bid? It seems when you start to go down this path, it has a tendency to get messy and the end results may become undesirable. This is a situation that was brought up on the Gopher Lawn Care Business Forum. [...]

Telling lawn care customers your hourly rate.

When you are bidding jobs for lawn care or landscaping projects, should you let your customer know how much you are charging them per hour or should this be something you keep to yourself and simply bid on the job as a whole? That is a question that was brought up on the Gopher Lawn [...]

Accounts receivable is a silent business killer.

All too often, accounts receivable, is over looked by new lawn care business owners. When a new lawn care business owner is just getting started, they figure they would rather be working than not working. So as long as they are working, they feel like it is money in the bank. But it is so [...]

How a free snow plowing can help you sell more.

As we have seen in many discussions on the Gopher Lawn Care Business Forum, the better the network you have, the more you will sell. Getting started though can pose a very tricky problem. How do you develop up a network to sell too?
Well chances are, you already have a network in place, you just [...]

How to take action when a competitor falls?

When a business you have been competing with, stumbles or falls, you can do a lot to position yourself in such a way as to pick up some new customers. A member of the Gopher Lawn Care Business Forum had this situation happen to him where a competitor who offered snow plowing, simply shut down [...]

How to get wealthy lawn care customers.

A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]

How would your lawn care business compare to this one?

Every lawn care business is different, just like every business owner is different. Some are out there doing the bare bones minimum and getting paid only a bare bones minimum price. But there are others who take their lawn care business to a new level. A very competitive and professional level. I am very happy [...]

How to land commercial lawn care accounts without a mower.

You might read the title of this article and think to yourself, there is no way one can land a commercial lawn care account without having a mower, but this new lawn care business owner did. How did he do it? He knew the right people. But how did he meet the right people? That’s [...]

5 steps to improve your lawn care business sales.

There are those who really take to sales immediately. They tend to be outgoing people, extroverts and they love to talk. For the rest of us, we find sales to be difficult and akward. In order to help you improve your sales techniques a member of the Gopher Lawn Care Business Forum shared with us [...]

Keep busy and drum up lawn care business.

When things are slow and you are looking for an affordable way to drum up lawn care business, why not consider doing what this member of the Gopher Lawn Care Business Forum did. He wrote us and said “don’t waste your time handing out flyers in mailboxes or all that other marketing junk we’ve talked [...]

When your ads don’t work, strong customer relations will.

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

Profiting more on upsells than the original job?

When you are out on a potential job site to perform an estimate,  pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]

The proper way to follow up, after giving a estimate.

There are many ways to give a customer an estimate for lawn service. Some lawn care business owners don’t want to be bothered with going out to visit a site before they bid, so in their minds they think giving a quote over the phone or through email is a real simple way to do [...]

How to upsell snow removal services.

Depending on how you present your snow plowing bid can have a direct result on if you get hired or not and what kinds of services your customer will sign up for. I asked a member of the Gopher Lawn Care Business Forum about his methods for estimating snow removal services and how he gets [...]

Advice on generating word of mouth advertising.

A lot of start up businesses really have a hard time generating word of mouth advertising. To help us understand how to do this better, I asked a member of the Gopher Lawn Care Business Forum how he did it.
I asked him, did you find it tough to generate word of mouth initially when you [...]

Septic system upsells a lawn care business can offer.

As a lawn care business owner, you are probably always looking for ways to make more money from your current customer base. There are many services you could offer and your customers could use, but plenty of times you just can’t think of them. In a discussion on the Gopher Lawn Care Business Forum the [...]

How one lawn care business owner filled his Fall schedule.

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

How to submit $1 million of lawn care estimates in two weeks.

Getting the momentum of a new business going can be very difficult. It can feel like you are trying to move mountains. Sometimes an entrepreneur can become overwhelmed with a sense of impending doom when things don’t happen fast enough. But how does one get things going and potentially get them going fast? It takes [...]

How to get lawn care customers Vol.3

The GopherHaul guide on how to get customers for your landscaping and lawn care business - Volume 3 is now available.
Anyone can start a landscaping or lawn care business but the tricky part is finding customers. This book will show you how.
Coming up with marketing and service ideas to keep busy and profitable all year [...]

Tips for winning commercial snow plowing accounts.

Have you had difficulties landing commercial snow plowing accounts? It can be difficult to break through a companies layer of insulation before you get to the person in charge of making such decisions. Persistance seems to be a big part of the key to success. Let’s look into this discussion that took place on the [...]

Lining up Fall & Winter work.

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]

How to approach lawn care customers.

As we have seen from many discussions on the Gopher Lawn Care Business Forum, you can’t sit back and wait for lawn care customers to find you. You need to actively go out and seek them. A newer lawn care business owner was warming to this concept when he wrote and asked “ok we have [...]

Mow a neighbor’s lawn and get a new account?

Have you ever been out mowing your customer’s property and looked over at the neighbors to see the lawn could use a cut too? Did you ever decide to cut their lawn? Well a member of the Gopher Lawn Care Business Forum told us a little story about what he has been up to and [...]

Help! My lawn care marketing isn’t working!

It’s one of the most frustrating things to have to deal with as an owner of a small lawn care business, when you spend money on marketing and nothing is working. It can make you feel like you are in a ship that is sinking and no matter what you do to bail the water [...]

Step by step, how to winterize irrigation systems.

As we have seen in the Gopher Lawn Care Busines Forum, there is quite a bit of money to be made when you offer your clients irrigation system winterization services. But it seems a lot of lawn care business owner just don’t offer it because they don’t know how to do it. Well thank to [...]

Performing landscape projects in stages can help sell them.

In a discussion on the Gopher Lawn Care Business Forum, we talked about how breaking landscape projects down into sections can really help you sell larger projects. If the customer knows that at anytime they can say ok this is enough. Or if they feel their budget is shrinking to pay for the landscape project, [...]

Sell more landscape services by staying put.

Why travel around so much when you can sell more staying put at the same location. You may not think you are missing out on potential upsells until you read this. One of our Gopher Lawn Care Business Forum members shared with us his view on staying put and making more on upsells. He wrote [...]

More secrets on winning over a property manager.

Here is the follow up conversation I had with a property manager on the Gopher Lawn Care Business forum. He shared with me some really important insights you must know as a lawn care business owner if you want to win him or others in the industry over and get them to accept your bid.
I [...]

How to win over a property manager.

This is a very interesting topic. Lawn care business owners are always looking for ways to land commercial lawn care bids. But what’s the best way to do it? There are many ways to go about getting close with property managers to win bids but there is nothing like hearing the inside scoop straight from [...]

Being on site longer improves your chances of selling more.

With many small lawn care businesses, the owners tend to feel there is more money when you get in and get out fast. However as we will see in this discussion, offering more services than simply lawn mowing can help you be on the job site longer. The longer you are on the job site, [...]