Lawn Care Business Marketing Tips - GopherHaul Blog

If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]

We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]

There is nothing like the feeling of running your own business and being an entrepreneur. You are in charge! You are calling the shots! It’s up to you to make it work! But sometimes, the realities of it are that you get burnt out. You take on too many responsibilities. You don’t delegate enough to [...]

Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]

How do I get new lawn care customers? How can I find more success in the lawn care industry? These are two of the big questions we often see on the Gopher Lawn Care Business Forum. What amazes me is that all too often, business owners are looking for some secret to doing this when [...]

When you first get your lawn care business started you tend to be more desperate for work. You also are unsure of your costs and what you should charge so you tend to waiver a lot on your prices.
Over time as your lawn care business is around longer, you build up more confidence because you [...]

How often have you created a new landscape project or hardscape project and thoughts to yourself, ‘if only the neighbors could see this place, they’d all want me to do this for them.’ This thought may come up especially as the scale of the project increases as well as the amount of profits.
There are plenty [...]

I love to showcase some of the landscape projects, members of the Gopher Lawn Care Business Forum share with us. They are great learning tools because you get a chance to see a before and after image along with the bid price and the amount of profit the job generated. From this you can compare [...]

Are you looking for more ways to improve your sales skills? A new member of the Gopher Lawn Care Business Forum shared with us some of sales secrets. He wrote “I have 7 years of sales experience in retail and business. What got me to start my lawn care business is one day when I [...]

Is it a good idea to give a kick back to get a lawn care bid? It seems when you start to go down this path, it has a tendency to get messy and the end results may become undesirable. This is a situation that was brought up on the Gopher Lawn Care Business Forum. [...]

When you are bidding jobs for lawn care or landscaping projects, should you let your customer know how much you are charging them per hour or should this be something you keep to yourself and simply bid on the job as a whole? That is a question that was brought up on the Gopher Lawn [...]

All too often, accounts receivable, is over looked by new lawn care business owners. When a new lawn care business owner is just getting started, they figure they would rather be working than not working. So as long as they are working, they feel like it is money in the bank. But it is so [...]

As we have seen in many discussions on the Gopher Lawn Care Business Forum, the better the network you have, the more you will sell. Getting started though can pose a very tricky problem. How do you develop up a network to sell too?
Well chances are, you already have a network in place, you just [...]

When a business you have been competing with, stumbles or falls, you can do a lot to position yourself in such a way as to pick up some new customers. A member of the Gopher Lawn Care Business Forum had this situation happen to him where a competitor who offered snow plowing, simply shut down [...]

A great way to really improve your lawn care business profit margins is to cater to wealthier neighborhoods. Although there will always be some wealthy clients that will nickle and dime you to death, the majority of them want top notch lawn care service and are willing to pay for it. But how do you [...]

Every lawn care business is different, just like every business owner is different. Some are out there doing the bare bones minimum and getting paid only a bare bones minimum price. But there are others who take their lawn care business to a new level. A very competitive and professional level. I am very happy [...]

You might read the title of this article and think to yourself, there is no way one can land a commercial lawn care account without having a mower, but this new lawn care business owner did. How did he do it? He knew the right people. But how did he meet the right people? That’s [...]

There are those who really take to sales immediately. They tend to be outgoing people, extroverts and they love to talk. For the rest of us, we find sales to be difficult and akward. In order to help you improve your sales techniques a member of the Gopher Lawn Care Business Forum shared with us [...]

When things are slow and you are looking for an affordable way to drum up lawn care business, why not consider doing what this member of the Gopher Lawn Care Business Forum did. He wrote us and said “don’t waste your time handing out flyers in mailboxes or all that other marketing junk we’ve talked [...]

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

When you are out on a potential job site to perform an estimate,  pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]

There are many ways to give a customer an estimate for lawn service. Some lawn care business owners don’t want to be bothered with going out to visit a site before they bid, so in their minds they think giving a quote over the phone or through email is a real simple way to do [...]

Depending on how you present your snow plowing bid can have a direct result on if you get hired or not and what kinds of services your customer will sign up for. I asked a member of the Gopher Lawn Care Business Forum about his methods for estimating snow removal services and how he gets [...]

A lot of start up businesses really have a hard time generating word of mouth advertising. To help us understand how to do this better, I asked a member of the Gopher Lawn Care Business Forum how he did it.
I asked him, did you find it tough to generate word of mouth initially when you [...]

As a lawn care business owner, you are probably always looking for ways to make more money from your current customer base. There are many services you could offer and your customers could use, but plenty of times you just can’t think of them. In a discussion on the Gopher Lawn Care Business Forum the [...]

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

Getting the momentum of a new business going can be very difficult. It can feel like you are trying to move mountains. Sometimes an entrepreneur can become overwhelmed with a sense of impending doom when things don’t happen fast enough. But how does one get things going and potentially get them going fast? It takes [...]

The GopherHaul guide on how to get customers for your landscaping and lawn care business - Volume 3 is now available.
Anyone can start a landscaping or lawn care business but the tricky part is finding customers. This book will show you how.
Coming up with marketing and service ideas to keep busy and profitable all year [...]

Have you had difficulties landing commercial snow plowing accounts? It can be difficult to break through a companies layer of insulation before you get to the person in charge of making such decisions. Persistance seems to be a big part of the key to success. Let’s look into this discussion that took place on the [...]

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]