Archive for the 'Direct Mail' Category
If you haven’t gotten the phone call yet, you will. Soon your phone will ring and on the other end will be a salesman telling you about the wonderful marketing opportunities to be had with their mail-pak style mailers. You will hear these grand figures, reach 10,000 families in your area. It will only cost [...]
February 8th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Newspaper Ads, Referrals, Residential Customers, Word Of Mouth, door to door | No Comments
We all like to know what works and what doesn’t when it comes to lawn care marketing. By reading such stories on the topic, we hope to cut out those marketing ideas that are ineffective. What amazes me about all the stories we see on the Gopher Lawn Care Business Forum, it’s amazing how one [...]
February 7th, 2010 | Posted in Direct Mail, General Business, How to get, How to sell, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Pricing, Referrals, Word Of Mouth | No Comments
Here is a great question that came up on the Gopher Lawn Care Business Forum. Should you be looking to seal the deal everytime you go out for an estimate? One lawn care business owner initially seemed to be so focused on doing this at all costs, including his profits.
He wrote “I am going to [...]
February 1st, 2010 | Posted in Customer Retention, Direct Mail, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, How to sell, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Pricing, Referrals, Residential Customers | No Comments
When you are looking to scale up your equipment and expand the services your lawn care business offers, instead of simply buying the next larger sized ZTR mower, why not consider a tractor? A member of the Gopher Lawn Care Business Forum did and it has opened the doors to many new services that make [...]
January 24th, 2010 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Lawn Care Truck & Trailer Signs, Marketing, Postcards, Referrals, Tractor, Word Of Mouth, door to door, lawn care equipment | No Comments
Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]
November 7th, 2009 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Parade | No Comments
Slow economies tend to drive people that once were employed into finding side work on their own. Sometimes this sidework is offering lawn care. When too many people are offering lawn care services, the price in the area tends to drop. So what do you do?
This is the situation a member of the Gopher Lawn [...]
October 13th, 2009 | Posted in Direct Mail, Door hanger, General Business, How to get, Internet, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Residential Customers, door to door | No Comments
Has your lawn care business handed out flyers to market your lawn mowing services? What kind of results did you receive? Were you happy with the results? One lawn care business owner talked about his frustration with handing out flyers, on the Gopher Lawn Care Business Forum and we got a chance to look into [...]
September 16th, 2009 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Newspaper Ads, Referrals, Residential Customers, door to door | No Comments
If you live in an area where you get a lot of snow and are looking to expand your lawn care business into snow removal, you may be thinking how to land commercial snow plow accounts. That was a question brought up on the Gopher Lawn Care Business Forum when a member asked “as part of [...]
August 31st, 2009 | Posted in Commercial Customers, Direct Mail, General Business, How to Estimate - Services To Offer, How to Estimate Jobs, How to get, Landscaping Business, Lawn Care Business, Lawn Care Business Sales Letter, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, Snow plowing | No Comments
Fear is an interesting topic. It is amazing how the fears we have can effect how we see the world and what we do in the world. A member of the Gopher Lawn Care Business Forum brought up a great topic that has popped up in the past, leading me to think many lawn care [...]
August 16th, 2009 | Posted in Commercial Customers, Direct Mail, General Business, GopherHaul, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, Podcast, Residential Customers, door to door | No Comments
For every lawn care business start up that exists today, there is a theory on how best to distribute lawn care flyers door to door. Everyone seems to have their own way to do it. Everyone thinks their way is the best way. Some put flyers in the door without knocking. Some put flyers in [...]
April 30th, 2009 | Posted in Direct Mail, Free Lawn Care Flyer Template, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers, door to door | No Comments
Have you ever sent out quite a bit of lawn care marketing material and gotten lack luster results or no results at all? It happens. What is really difficult about this is if you are just starting out and you spend a lot of money on marketing and then get nothing in return, you might [...]
April 30th, 2009 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Mailing list, Marketing, Newspaper Ads, Postcards, Residential Customers | No Comments
Spring is here and many lawn care business owners are sending out their lawn care marketing material. I have seen quite a bit of flyers and direct mail offers that I wanted to share with you. Maybe some of these ideas will help you create offers and marketing material of your own. First up let [...]
April 23rd, 2009 | Posted in Customer Retention, Direct Mail, Free Lawn Care Flyer Template, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing, door to door | No Comments
There are many ways to promote your lawn care business through various forms of marketing. When you are creating your marketing, do you include a call to action? If you don’t you might be wasting your money. I had a chance to talk with a Gopher Lawn Care Business Forum member who had at one [...]
April 23rd, 2009 | Posted in Direct Mail, General Business, How to get, Landscaping Business, Lawn Care Business, Lawn Care Customers, Marketing | No Comments
If there is one group of local business people I find are constantly hammering me with direct mail marketing material, it’s realtors. They really seem to have their act together when it comes to promoting their name and face out to the local community. So lucky me and lucky us when a new Gopher Lawn [...]
November 2nd, 2008 | Posted in Commercial Customers, Direct Mail, Free Lawn Care Flyer Template, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Magnets, Marketing, Referrals, Residential Customers, Word Of Mouth, door to door | No Comments
Are you sending out the same piece of direct mail multiple times per year to the same area? Well our friend Tom made a good point here in the Gopher Lawn Care Business Forum that your lawn care business direct mail pieces can actually vary quite a bit if you pay attention to the needs [...]
October 13th, 2008 | Posted in Direct Mail, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Mailing list, Residential Customers | No Comments
Most lawn care business owner’s experiment with direct mail for their lawn care marketing and often wonder what kind of response rate they should be seeing.
Justin sent out mailings for his lawn care business and asked this very question on the Gopher Lawn Care Business Forum.
Justin’s flyers were for a stump removal promotion he was [...]
September 30th, 2008 | Posted in Direct Mail, General Business, How to get, Lawn Care Business, Lawn Care Customers, Lawn Care Marketing, Marketing, Residential Customers | No Comments