Archive for November, 2012

Overzealous lawn care customer referral plans.

It’s an fact that most new lawn care businesses owners are going to have a hard to attracting new customers for the simple reason that no one knows they are in business. This changes though, the longer you are in business. But are there shortcuts you can take to induce customers to talk about your [...]

Should I offer snow removal services this year?

There are certain services you will find a joy to perform while others will be a grind. Snow removal services requires tough work, in a cold environment, at odd hours, so it’s no wonder some simply don’t want to get into it. But what would you do if you were presented with the opportunity this [...]

Charging lawn care customers more because you are tired?

There are a lot of variables that factor in to how you develop your lawn mowing prices. Gas, equipment, overhead costs, but what about charging a premium when you are called to estimate a job and you are tired and would rather not do it? But instead of just blowing the estimate off completely, what [...]

Topsoil and mulch, when is it better to pickup versus have it delivered?

Decisions, decisions. Every day you operate your lawn care business you are going to have to make decisions that hopefully will benefit your company. You will have to weigh both sides of an equation to figure out which path will help you come out ahead. That is the case when it comes to picking up [...]

Having trouble staying busy.

It is tough to get lawn care customers when you are in your first year of operation. There are some steps you can take to speed up the process. A big step is finding a core group of customers that can create a buzz about your services and spread word of mouth advertising for you. [...]

Fresh veggies as a lawn care customer retention idea.

There are many steps you can take to improve your customer retention. A common theme we see throughout all the ideas shared on the Gopher Lawn Care Business Forum is making the customer feel appreciated by you. One of the ways a few lawn care business owners have come up with is giving home grown [...]

Are you getting 50% of your new leads from your lawn care business website?

If you are looking for more ways to attract new lawn care customers, you need to ask yourself how effective is your current website? Or do you even have one? When you create a site for your business, it’s worth noting that if you put some effort into it’s creation, you too may find that [...]

How to quickly scale up for a larger commercial lawn care job.

At times you may find your lawn care business presented with a growth opportunity that really challenge your current infrastructure. Either they require a large financial commitment to upgrade equipment or they need a lot more man power to perform that you currently are able to offer. The decisions you make on such jobs can [...]

Bright idea for snow removal when you don’t have a truck?

There are a lot of creative people out there and none are more creative than entrepreneurs. Business owners can usually find a great way to get around an obstacle to keep their business moving forwards. But when is a creative idea going a little TOO far? When does an idea go from being plausible to [...]

Help getting new lawn care customers.

Getting your first 20 or 30 lawn care customers can really seem like a herculean task at first. But once you hit that amount of customers, you may find word of mouth advertising and referrals coming to you in greater numbers. So what tips or hints should a newer lawn care business owner know to [...]

Christmas lawn care marketing ideas.

Even though the end of the year tends to bring a slow down in the amount of work you may be performing on lawns, it doesn’t mean you should sit back and chill out until next year. This is a great time to create some new holiday lawn care marketing material to send out and [...]

A landscaping job turned disaster.

Sometimes a day can make a real bad turn for the worse and cause all types of problems. The longer you are in business, the better your chances are of having one of those days where everything goes to hell. Knowing that others go through similar situations can help you remember you are not alone [...]

Having a hard time finding fall leaf cleanup customers.

How is your fall marketing going so far? Are you keeping busy? Here is a great discussion from the Gopher Lawn Care Business Forum about one member’s desire to reach out and gain more customers. In it he shares with us what kind of leaf cleanup marketing he has been doing and the results he [...]

Lawn care licensing and insurance questions.

When starting out, should I get a business license? That is a question many new lawn care business owners ponder as they get started. It seems easy enough not to have any licenses or insurance but there are many downsides to going that route as we will see here from this discussion on the Gopher [...]

Lawn care marketing with coupon mailers.

A lot of money is wasted on various lawn care marketing methods that look promising at first but never seem to pay off. Those that don’t work tend to fail because they simply aren’t reaching your target audience. But what about a coupon sent to over 10,000 local home owners? Would that be worthwhile? That [...]

Should I drop my mowing price by 10% to get a job?

There is a constant push most lawn care business owners feel to expand and take on more customers. Some customers though are better to take on than others. Here in this discussion from the Gopher Lawn Care Business Forum, we see a business owner consider taking on an unhappy commercial client by offering them a [...]

How to jump on marketing opportunities when they present themselves.

Every once in a while, an opportunity will arise that you can jump on and really take advantage of. How quickly you can respond to such a situation can make a big difference in the results you get. If you act fast you may land a lot of customers while if you are slow to [...]

What to do with underbid lawn mowing jobs?

There is no doubt that sooner or later you are going to run into a job that you underbid. It happens to everyone. Jobs are underbid for many reasons, the biggest being a lack of understanding what it will take to complete the job. You may also underbid a job because you are trying to [...]

Lowballed again!

To run a profitable lawn care business you need to know how much you need to make every hour you are in operation. Then you need to bill your customers at least that rate. There are many start up lawn care businesses that simply don’t know what their costs are and they lowball jobs. As [...]

Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid.

New Lawn Care Business Book - Lawn Care Business Bidding Tips, Upsells, And Disasters To Avoid.

This book is HUGE at 596 pages of information!

What’s the best way to measure sq ft of a property?

With the availability of many free satellite mapping services, a lawn care business owner may consider using them to their advantage. But in what ways can you utilize them? Can they be used to help you estimate? Calculate square feet of a property? How much information can be safely pulled from such images and not [...]