Archive for November, 2009

How to improve your online lawn care advertising.

Do you find it difficult to create an ad for your online classified advertising? A lot of times you will see a lawn care business post an ad with just very bland text, but thanks to a member of the Gopher Lawn Care Business Forum, you can now download some free graphical templates to edit [...]

Sometimes things seem to go from bad to worse!

As a business owner, you have to deal with many issues as you juggle and try to keep them all from crashing around you. Sometimes it works and sometimes it doesn’t. We’ve all had bad days but what makes entrepreneurs different from others is we push through them. This story shared with us on the [...]

Keep busy and drum up lawn care business.

When things are slow and you are looking for an affordable way to drum up lawn care business, why not consider doing what this member of the Gopher Lawn Care Business Forum did. He wrote us and said “don’t waste your time handing out flyers in mailboxes or all that other marketing junk we’ve talked [...]

When your ads don’t work, strong customer relations will.

Finding which lawn care marketing strategy works seems to be a topic of never ending fascination. Everyone seems to be looking for that magic key. Is it flyers? Is it door hangers? If not those two, what else could it be? That is a topic raised at the Gopher Lawn Care Business Forum when one [...]

Tips on how to get your first lawn care customers.

A lot of people are getting laid off now. Some are having thoughts that now is the time to get their business started they always wanted. But this is bringing more competition than ever before for work which leads me to the question at hand. With all these new lawn care businesses getting started, how [...]

How much should you get as a sub-contractor?

A new lawn care business owner brought up a very interesting question on the Gopher Lawn Care Business Forum. He had recently gotten his business going and was contacted by another lawn care business to do some sub-contract mowing work. He wrote “another lawn care business asked if I would sub-contract for them. What percentage [...]

Profiting more on upsells than the original job?

When you are out on a potential job site to perform an estimate,  pointing out issues on a home owners property, do you find you are able to make more profit on the upsells either immediately or soon after, once you get the customer to sign up for what they initially called you for?
I would [...]

The proper way to follow up, after giving a estimate.

There are many ways to give a customer an estimate for lawn service. Some lawn care business owners don’t want to be bothered with going out to visit a site before they bid, so in their minds they think giving a quote over the phone or through email is a real simple way to do [...]

The biggest lawn care customer complaints and how they help.

Have you ever asked your new lawn care customers what their biggest complaint was with previous lawn care service providers? If you don’t you should and if you do, you need to make sure you don’t repeat them. Over time you will likely find your new customers have had similar problems. This information can be [...]

How to upsell snow removal services.

Depending on how you present your snow plowing bid can have a direct result on if you get hired or not and what kinds of services your customer will sign up for. I asked a member of the Gopher Lawn Care Business Forum about his methods for estimating snow removal services and how he gets [...]

Advice on generating word of mouth advertising.

A lot of start up businesses really have a hard time generating word of mouth advertising. To help us understand how to do this better, I asked a member of the Gopher Lawn Care Business Forum how he did it.
I asked him, did you find it tough to generate word of mouth initially when you [...]

Snow plow contract sample.

Are you just getting started offering snow plowing services this year but you are unsure of how to go about it? This situation was discussed on the Gopher Lawn Care Business Forum when a new member wrote “I’m going to be plowing this winter for the first time with my own truck. I don’t know [...]

Septic system upsells a lawn care business can offer.

As a lawn care business owner, you are probably always looking for ways to make more money from your current customer base. There are many services you could offer and your customers could use, but plenty of times you just can’t think of them. In a discussion on the Gopher Lawn Care Business Forum the [...]

How one lawn care business owner filled his Fall schedule.

Finding work in the Fall and Winter can be more challenging at times than picking up mowing accounts during the Spring. Many lawn care business owners seem to struggle finding customers to service and end up having a rough time when the mowing season slows down. But this doesn’t have to be the case. In [...]

How to submit $1 million of lawn care estimates in two weeks.

Getting the momentum of a new business going can be very difficult. It can feel like you are trying to move mountains. Sometimes an entrepreneur can become overwhelmed with a sense of impending doom when things don’t happen fast enough. But how does one get things going and potentially get them going fast? It takes [...]

How to get lawn care customers Vol.3

The GopherHaul guide on how to get customers for your landscaping and lawn care business - Volume 3 is now available.
Anyone can start a landscaping or lawn care business but the tricky part is finding customers. This book will show you how.
Coming up with marketing and service ideas to keep busy and profitable all year [...]

Is it email marketing or spamming?

Have you ever been in a situation where you were able to get a hold of a local organization’s email address database and wanted to send out email marketing material to their group? Would that be considered smart marketing or spamming? That is a great question brought up on the Gopher Lawn Care Business Forum. [...]

Tips for winning commercial snow plowing accounts.

Have you had difficulties landing commercial snow plowing accounts? It can be difficult to break through a companies layer of insulation before you get to the person in charge of making such decisions. Persistance seems to be a big part of the key to success. Let’s look into this discussion that took place on the [...]

Lining up Fall & Winter work.

The average lawn care business tends to find things slow down in the Fall and Winter but that doesn’t have to always be the case. You can go out and drum up business if you want it. Let’s look and see how a member of the Gopher Lawn Care Business Forum did this. He wrote [...]

A look at how partnerships can fail.

Partnerships can be very easy to get into and very tricky to get out of. They tend to start innocently enough. You have a friend interested in doing the same thing as you, so you figure two heads are better than one and you pool your resources together. Well as we will see in this [...]

The 11 rules of engagement when going door to door.

Have you thought about going door to door in your area to meet new potential clients and promote your Fall & Winter services to them? Is so, you might be wondering what the best way to go about this is. Are there certain things you should do or shouldn’t do in order to improve your [...]

Should I give Christmas gifts to my lawn care customers?

Giving your lawn care customers a Christmas gift may be a great way to show your appreciation of them and retain them for the next year’s mowing season. But is it really always a good idea? Also what about the type of gift you give? Should you send a holiday card instead? What works best?
That’s [...]

How to manage when you can only be in one place at a time.

Running your lawn care business as a one man show has it’s advantages and disadvantages. When it’s only you performing the work and dealing with the customers, you know you are getting the job done and treating the customers the way you want them to be treated. But what about when you grow. When you [...]

Lawn marketing ideas that didn’t work and some that did.

Every once in a while I like to ask on the Gopher Lawn Care Business Forum, what lawn care marketing ideas have you experimented with? What hasn’t worked and what has. It seems one of the things I have learned from asking this is every time I ask it, I will get different responses! So [...]

Make you jobs smoother by involving the lawn care client.

To some lawn care business owners, the client has two jobs. One is to accept the bid and the other is to approve the finished project and make payment. Between those two points they may not want to hear anything from the client at all. But as we have seen on the Gopher Lawn Care [...]

A printer shares his business and marketing insights.

Do you ever wish you could ask what your competitors are doing with their marketing? What about business questions to help you find out what makes some businesses successful while others fail? A new member on the Gopher Lawn Care Business Forum shared with us some of his fascinating business insight. You see he is [...]

How to win home owner association lawn jobs.

Trying to crack open customers that live within certain homeowner associations can be tough to do. Especially if the HOA is a gated community. One lawn care business owner figured out a way to get their foot in the door with a interesting marketing tip. They shared with us their lawn care marketing secret on [...]

How to make $230 an hour removing moss.

Have you ever taken a look at your customer’s home and seen moss on their siding or on their deck? Did you ever stop to talk to the customer and ask them if they would like it removed? There is money to be made in offering such services. A member of the Gopher Lawn Care [...]

Should you include a discount in your lawn care marketing?

To discount or not to discount, that is the question. I have seen plenty of arguments going one side to the other on the importance of discounting a teaser service when you are marketing your lawn care business. On the Gopher Lawn Care Business Forum I asked, how important do you feel it is to [...]

Cheap ways to drum up Fall lawn care business.

When mowing season comes to an end, that doesn’t mean it’s time to relax. There is still plenty of work to be done for those who keep busy. One lawn care business owner on the Gopher Lawn Care Business Forum asked “well with mowing season is over, I want to drum up a lot more [...]