There are times when you may get a new lawn care customer who lives in a neighborhood controlled by a home owner’s association. Such areas may be gated communities or they may be tightly regulated by the association as far as what you can do with marketing. If you’d like to get more customers in such neighborhoods, you may want to consider what this entrepreneur did to market his business. He shared his guerrilla marketing method, on the Gopher Lawn Care Business Forum, that was effective for him and might work for you.
Was your first year in business a good one or a bad one? How did you know either way? Did you compare your situation to others or did you simply set goals to achieve and hoped you hit your benchmarks? In this discussion from the Gopher Lawn Care Business Forum, one entrepreneur shared with us his updates after hitting the mid-season point of his first year. How does his first year in business compare to yours?
Having ground rules set before you hire any lawn care employees can go a long way in preventing issues from popping up later. If you aren’t sure what kind of ground rules you should set, do a quick internet search for lawn care employee handbooks to find some ideas from others who have dealt with similar issues and consider the problems this member of the Gopher Lawn Care Business Forum ran into.
Planning out a business and doing the hard work yourself is tough. It is that which filters out the entrepreneurs from those who would be better suited as employees. Thinking you don’t have to take those long hard learning steps other successful entrepreneurs have taken because you know more or feeling that you are prepared to lead others to perform tasks when you don’t know how to perform those same tasks yourself is foolish. As we will see in this discussion from the Gopher Lawn Care Business Forum, you need to really have your act together before you can expand your business. If you try to take shortcuts you will more than likely fail.
You get a call about a potential job that includes some plant installs. So you stop by the potential customer’s house. You walk the property, find out what the homeowner wants, and present a bid. Great news, the customer accepts and you are off to the nursery to purchase a trailer full of shrubs. The next day, you show up to the property and spend the entire day planting the shrubs. When you are finished, the customer smiles and shakes your hand saying thank you. Then he wants to know what kind of warranty will be included on his new shrubs? You do have a warranty don’t you? If you don’t or haven’t thought about it yet, consider this discussion from the Gopher Lawn Care Business Forum and figure out which warranty method would be bested suited to you and your company.
Once in a while, lawn care jobs bigger than you can handle will appear. When they do, you need to think about what it would take to service such properties. Do you have the man power to perform the work? Do you have the mowing equipment? If not, do you have the money to be able to scale up to take on the job? Here is a discussion from the Gopher Lawn Care Business Forum in which one entrepreneur ponders if he should take on a much larger job than he is used to.
The longer you are in business, the more you learn the importance of being able to handle those weeks. You know which weeks I am talking about. The ones where everything goes wrong. The weather turns foul. Your equipment dies. Repair bills are through the roof. Customers drop you. Sometimes it seems like it just keeps on getting worse and worse. But if you are prepared, you should be able to make it through unscathed where others might just quit and go back to having a day job. Here is a great discussion from the Gopher Lawn Care Business Forum on how to handle those weeks.
Expanding your lawn care company from a one man / crew operation to a two man crew or more, is a delicate process. Human nature needs to be taken into account once you start paying employees you aren’t able to immediately supervise and send them off in their own landscape truck. You need to have a firm grasp of what you are doing before you do it, otherwise you will create an inefficient and potentially destructive mess. Here is a discussion from the Gopher Lawn Care Business Forum that explains in more detail which steps needs to be taken and how to take them in order to make this process flow smoothly.
Here is a situation that not every new lawn care business owner will run into. However, the lesson learned in this story can be applied to everyone. The importance of communication and holding firm to your price of performing a job, is the cornerstone to running a successful company. As we will see from this discussion on the Gopher Lawn Care Business Forum, you need to solve pricing problems sooner than later. If there is a miscommunication, it needs to be addressed before a small problem becomes a big one.
Big box stores are seem to be everywhere you go. They offer a wide variety of products too. But as a landscape professional, should you be buying your materials and plant products from them? Are their prices the best you can get or are there other, better alternatives? That is what one entrepreneur wondered when he asked his question on the Gopher Lawn Care Business Forum. He wanted to find out if he was on the right path or if he could be saving himself more time and money by purchasing materials in bulk from other locations.
Licenses are created to regulate industries, to train and educated people to operate under the current legal guidelines, and to raise revenue for the state. Regulating too much can lead to over-regulation. When that happens, people either decide not to t comply with the laws or they just avoid getting into industries that they feel are over regulated. In this discussion from the Gopher Lawn Care Business Forum we hear from one entrepreneur that learns he needs license to perform the jobs he is already selling and that forces him to reconsider what he is doing.
Depending on your skill set, time available, and the tools you have at your disposal, you may find building your own landscape trailer to be more fun and cheaper than going out and buying one already made. That is what this one entrepreneur did on the Gopher Lawn Care Business Forum. He shared with us a little about the process, the time it took, and the amount of money he spent. In the end, he got exactly what he wanted at half the price he would have paid retail for such a trailer.
It is difficult to create your own lawn care marketing message from scratch without any outside influence. Sometimes getting a little help in the form of an example can really help you get going. Here is that help thanks to a member of the Gopher Lawn Care Business Forum. In this discussion, a fellow landscaper shares with us his marketing message in hopes to help you find new customers and grow.
Here is a way you can find lawn care aeration customers. This one member of the Gopher Lawn Care Business Forum shared with us how he gained his first customer of the season via a newspaper ad. It wasn’t just any old newspaper ad, it was something the newspaper calls Daily Deals. This section allows an ad to be placed for free as long as it contains a deal for the newspaper reader. Let’s look into this a little further as maybe something similar is offered in your area that could help your company.
Having a full time job and trying to get a lawn care business up off the ground is possible, it’s just tougher for a number of reasons. You only have so much time in your week to apply to your business when you are working full time elsewhere and that can cause many headaches as we will see in this discussion from the Gopher Lawn Care Business Forum. Knowing what you are up against can help you avoid those problems and find success despite of them.
There are many ways to promote your lawn care business. Most of them you can control the message and design it specifically for your targeted audience. But what happens when you utilize a marketing tool that allows for the injection of other outside variables into your marketing message, like facebook? How do you take a social networking site that because of it’s nature, has social interactions going on and keep it all middle of the road and politically neutral? Isn’t that ultimately what you have to do with your marketing? If you don’t, won’t you surely offend someone?
Then if that is the case and you can’t keep everything, light and fluffy and neutral, then are you going to be hurting yourself and ultimately your business by using such a marketing method? That is the question which came up on the Gopher Lawn Care Business Forum and it should give the reader quite a few reasons to really think out it’s usage.
There are some very small lawns out there that you may be called upon to bid your mowing services on. How should you price them though? Can you price them real cheap because they are so small or do you need to have a minimum price regardless of how small a yard is, just to show up? That is a topic which came up on the Gopher Lawn Care Business Forum when a new entrepreneur questioned what he should do with a mobile home customer.
If you have ever tried to create your own lawn care logo, you know that it can be quite difficult to make something looks good, tells the viewer what your company is about, and helps improve sales. That is where a graphic designer comes in. A talented designer can create a logo that will last a long time. What elements though should you look for in a good lawn care logo design? How do you know what is good or bad? That is the question brought up on the Gopher Lawn Care Business Forum.”
It sure would be nice to have an unlimited lawn care marketing budget so you could do any idea you wanted. But what should you do when your marketing budget is limited? To be more specific, what should you do if you only had $200 to promote your mowing business? That is what one entrepreneur wanted to know when he asked his question on the Gopher Lawn Care Business Forum with a lot of interesting ideas in response.
While performing lawn care services, you are probably going to get a lot of calls for various landscape projects as well. If you haven’t yet worked on any retaining wall or fence projects, here is a relatively simple landscape project that an entrepreneur was called on to perform. Doing the job the right way will mean a lot less work on the landscaper’s part and having positive results. Doing the job the wrong way will mean more work, less pay, and a job that will rot within a few years. Let’s look into this discussion on the Gopher Lawn Care Business Forum to learn more.
There are times when jobs will present themselves and they will be a perfect fit for you. Not too big of a job and not too small. There are other times however when the jobs will be just way too far outside of your reach. When you come across them, you may have an inclination to bid on them in hopes they will help launch your lawn care business to a higher level, but there is also another option you can take, as we will see in this discussion from the Gopher Lawn Care Business Forum.
When presented with a potential mowing job on an average sized property for one home, the average new lawn care business owner would more than likely go to the property and check it out before bidding. But when presented with the opportunity to bid on a larger lawn mowing job with a limited time to bid, that same business owner might try and guestimate a bid price in hopes of getting it. With the idea in his head that no matter what, winning such a job would be a way to take his business to the next level, that business owner would rather gamble with larger jobs than smaller jobs. The problem is, as we will see in this discussion from the Gopher Lawn Care Business Forum, that your potential losses are a lot bigger on bigger jobs if you underestimate them than smaller jobs. So if you ever find yourself in such a situation, take a deep breath and prepare for the big job estimates the same way you would with the smaller ones.
If you are out there promoting your mowing services to the general public, there is a good chance you are going to have customers who have dogs. National statistics point somewhere to 1 in 3 households have dogs. So what do you do when your mowing customer has a dog(s) and doesn’t clean up after them? What is the best way to handle this situation? That is what one entrepreneur wondered when he asked his question on the Gopher Lawn Care Business Forum.
Getting your lawn care business started can be very exciting. Getting the proper insurance for your vehicle and equipment can seem like quite the opposite. Many new entrepreneurs put off getting the right insurance or even asking their agent about what insurance they need for fear of finding out the costs will be too much to bear. So before you put off investigating your insurance needs further, consider the lessons learned from this discussion on the Gopher Lawn Care Business Forum.
Any time you distribute lawn care flyers to promote your business, you probably wonder what kind of results you will get from your efforts. Over time as you experiment more with different kinds of marketing, you will see trends as to which marketing methods work and which don’t. Until you get to that point where you have a track record of proven results, you may want to compare your results with the response rate this entrepreneur found and shared with us on the Gopher Lawn Care Business Forum.
No one ever thinks about contingency plans to continue running a lawn care business if something bad were to happen to the owner/founder. But maybe it would be better if a little planning were to be put into place. Here is a story from the Gopher Lawn Care Business Forum about what happens when the owner/founder of business dies and leaves the day to day operation of running the company to a spouse untrained in how to do so.
Here is an interesting look at how route sales companies work, the pros and cons to using them, and if they are worth while. At first glance you may think this concept is insane for many reasons. This company discussed seems to charge a lot per lawn care customer and sells the lawn service for cheap, but maybe, just maybe, they could help you gain new lawn care customers. Let’s check out this discussion from the Gopher Lawn Care Business Forum and find out more if this would be a good choice for you to consider.
There are times where a clause in a lawn care contract can really help better explain a process a home owner is agreeing to with a lawn service provider but there are other times where clauses can wildly spin out of control and cause more problems than they solve. Here is a great discussion on this topic from the Gopher Lawn Care Business Forum highlight the point further.
It can be very frustrating trying to come up with a lawn care business name for your new mowing company. But what should you do if after you register a name, you find someone else is using it? Should this be a big deal or no? Are there ways to protect yourself? As we will see in this discussion from the Gopher Lawn Care Business Forum, the first step you should take before you register a business name is to research that name. There are a lot of lawn care businesses out there spread across a very large area, so the chances of someone else using your same name somewhere is higher than you might expect. So save yourself a big headache later and put the time in to research it now before you get started.
Getting a lawn mower, line trimmer, and a truck is the easy part when it comes to starting up a new lawn care business. Finding mowing customers is the tough part that will take you a little time. If you find yourself frustrated in your attempts to increase your customer roster consider some of these tips from the Gopher Lawn Care Business Forum.